UNIFIED, INTELLIGENT & SCALABLE CPM PLATFORM FOR MODERN ENTERPRISE

Enterprise Performance Management (EPM) is driven by the ‘Process First’ mindset. Process development that involves discovery, design and definition of EPM processes is critical and often the most neglected part. It demands knowledge in the EPM space and industry-specific expertise that is hard to find.

None of the legacy solutions in the current market address this critical aspect. They are designed to enable organisations to execute performance management processes with no capabilities to develop processes.

With over 100+ years of combined experience in this space, we wanted to be the flag bearers of this disruption. We used our combined expertise and cross-industry knowledge to address the ‘EPM process development’ gap.

A repository of 100+ business reference models were created to match all possible EPM needs of the organisation. These reference models are based on best practices and contain all the relevant components required for modeling and process execution. They cover a wide span of EPM use cases like strategic, financial,operationa/ and peop/e processes.

All the business reference models are designed to help business users kick-start their performance management processes like budgeting, forecasting, consolidation, profitability analysis and reporting. These repositories of knowledge help organisations benefit from the available industry best practices and create robust EPM processes.

Superior Customer experience is at the heart of our every engagement. Our 50-member team has been part of over 150+ enteprise performancemanagement projects across real estate, hospitality, hotel, retail, IT & IT services, automotive, telecommunication, energy, transportation and many more industries.

“Enterprise PerformanceManagement is not one-timeme activity; it is a journey.”

With this vast cross industry experience, we are completely aware of all the touch points a business user may go through in their EPM journey. Based on these touch points, we use the People, Process and Technology (We call it the ‘PPT’ framework) resources to empower the users for a smooth EPM journey.

From capturing their requirements for process design to addressing their change requests, we adopt a customer-centric approach to reduce friction and empower users to own their EPM processes. Hence, we are no longer a vendor but a partner in their Enterprise Performance Management journey. This led to various long- term engagements with our customers because of the trust they have in our competency and capability.

JustPerform is a cloud-native intelligent and unified platform for enterprises to plan, consolidate,  report, and analyse.

It empowers business users, transforms processes, and develops agility through simplified Enterprise Performance Management (EPM).

With its three foundational pillars of Business Process Focus, Intuitive user experience and Governance, it brings speed, scalability and audita  ty to EPM initiatives.

JustPerform is headquartered in Singapore with wholly-owned subsidiaries in California and India.

At JustPerform, we have a customer-first culture. We use customer’s valuable insights to drive our product development, service and support. Gartner rewarded us with the ‘Customer First Badge’ to highlight our commitment to our customers.

To learn more, visit:

Website: https://www.justperform.com

https://www.linkendin.com/company/justperform

Take Your Shot at Delta Lions Shooting Range

Many people fantasize about being in a thrilling action movie, fighting bad guys with precise gun shooting. However, guns should be handled responsibly, and carrying a handgun with you can be dangerous and not to mention illegal in some places. 

The good news is that you can live your action star fantasies in a safe and controlled environment. Located at Bocaue, Bulacan, Delta Lions Shooting Range is a renowned firing range that allows you to practice your shooting skills under the care and instruction of certified experts. 

Delta Lions Shooting Range has been used as the training ground for the mega-popular teleserye, Ang Probinsyano. Cardo Dalisay himself, actor Coco Martin, trained in their grounds to prepare for his iconic action show. In this popular gun range, you can walk in Cardo’s footsteps or practice shooting his shots. 

Moreover, Delta Lions Shooting Range is a preferred training ground for security guard agencies in the country. This demonstrates how effectively this venue hones one’s gun handling skills. 

There’s more to Delta Lions than a place to make your action star dreams come true. Training at a gun range like Delta Lions Shooting Range can help you enjoy many benefits. Here are some reasons why you should take your shot:

It improves your self-confidence. Practicing your marksmanship and seeing your progress can boost your self-esteem. There’s nothing quite as thrilling as hitting the bull’s eye of a tricky shot. When you’re more confident, you handle stressful situations better, and the only way to take your shooting skills to the next level is through practice, practice and practice. 

It increases your mental discipline. Much to the surprise of many, shooting sports require incredible mental discipline. You can sharpen your concentration and creative thinking when your eyes are on the target. 

It enhances your hand-eye coordination. Focusing on a target, aiming, and sending a bullet toward the 10-ring requires a tremendous amount of hand-eye coordination. When you become a skilled marksman, you can use your improved hand-eye coordination in other areas of your life.

It’s a welcome change of scenery. Most people have been stuck at home for the past two years, and now that pandemic restrictions are easing up, it’s the perfect time to go on an adventure and try something new. Delta Lions Shooting Range is located about 40 minutes away from the hustle and bustle of the metro. You get to stimulate your senses and do something exciting like practicing social distancing. 

It broadens your social life. You meet people from all walks of life when you visit a shooting range. There are professional police officers looking for extra training, people looking to let out some stress, and even people who want to try something new. Ranges are a great place to meet new people and form bonds through your shared experience. It can also be motivating to see others perform at high levels. 

Best of all, practicing marksmanship at Delta Lions Shooting Range can be a great stress-relieving activity. If you’re looking to let out some steam and shoot your shot, you should schedule a visit to Delta Lions Shooting Range. 

For more information about Delta Lions Shooting Range check out Delta Lions Shooting Range on Facebook. 

Angkas: PH poised to leap forward in tech and start-up space in 2022

IMMAP DigiCon’s co-presenter, Angkas, draws the roadmap for the tech-enabled industries and players in the coming years. 

Manila, Philippines – Despite the global pandemic, the Philippines is poised to be one of five ASEAN countries to become tech powerhouses in the next fifteen years, according to the Center for Economics Business Research (CEBR).

Angkas CEO George Royeca, believes the country is ready for a big leap forward in the tech and startup sectors. These industries and their continuous growth in recent years will be the primary focus of this year’s IMMAP DigiCon Valley 2022, which will be co-presented by Angkas, the leading motorcycle taxi and delivery platform.

Text Box: Angkas CEO George Royeca“While the pandemic has been the worst global crisis of the millennium undeniably opened new avenues for rapid growth in the country, particularly in the tech sector. Overnight, e-commerce, online payments, e-wallets, telemedicine, online gig employment, digital banks as well as delivery and logistics services experienced exponential growth which then had to be supported by faster internet speeds,” points out Royeca.

“The pandemic and the restricted mobility it necessitated primed the market in terms of tech literacy and a willingness to adopt tech-based solutions. There are products and services the market is ready for now that would not have been viable pre-pandemic, and that might have otherwise taken another 5-10 years for the country to be ready for,” adds Royeca. “We have had, and continue to have an ideal and unprecedented climate for both developing and funding tech startups. The kind of businesses that offer innovative products and services we couldn’t have even imagined pre-pandemic,” he concludes.

The road less trafficked 

Angkas was itself an innovation, far more unconventional than it seems on the surface. Motorcycle taxis were already in wide use for public transport all over the region at the time of Angkas’ inception in 2015. Despite the crippling traffic in Metro Manila and its staggering economic cost, motorcycle taxis were not a solution being considered by anyone at the time, because motorcycles had an appalling safety record. 

The Metro Manila Accident Recording and Analysis System (MMARAS) Traffic Accident report for 2015 indicated that motorcycle accidents comprised 39.6% of all vehicular accidents and 33.6% of all fatal accidents in Metro Manila. In each case they were by far the single largest contributors. Filipino motorcycle riders were regarded as too undisciplined for such a service to be reasonably safe.

Angkas’ innovation was in actually believing that with training, motivation and support, Filipinos could be the backbone of a safe and professionalized app-enabled motorcycle taxi service. “We shoulder the training of all rider applicants, then we carefully select only the top 30%.  We also hold regular company events that serve as refreshers, and venues for more training in soft skills, and even things like anti-sexual harassment education,” explains Royeca. “The result is that after literally millions of rides booked, our safety record is 99.997%,” he concludes.

Sense of purpose, grit resilience

“I think the number one thing that potential startups should begin with is seeing the bigger picture: are you solving a real problem?” asks Royeca. “Any business venture is always going have a money-making aspect, but in this day and age, it is businesses that have an innate sense of purpose and that offer real solutions to real problems that are embraced by the public,” Royeca points out,

Royeca had specific advice to would-be startups on failure: “Don’t be afraid of failure or adversity, these build grit. As long as you are imbued with a sense of purpose, you will overcome failure and adversity and come out stronger, and with more grit.” 

In Angkas short history, they were ordered to cease operations twice, their rider pool was capped, and just when they seemed in the clear, the pandemic hit. Showing true resilience, it was then that Angkas launched a courier and buying assistant service, allowing more people to do errands and business safely from home. Angkas also formed a partnership with the Red Cross to assist with the delivery, and administration of COVID-19 test kits. When it became reasonably safe to do so, Angkas also offered free rides to medical frontliners. 

Co-creation Breeds Innovation

Community building begins when everyone contributes for the welfare of everyone, and that is exactly what resonated with Angkas to sign up and be a co-presenter for this year’s IMMAP DigiCon Valley 2022, one of the most anticipated digital conferences in the industry which gathers professionals from marketing, advertising, and digital sectors to hear and learn from world-renowned and celebrated local keynote speakers.

Internet and Mobile Marketing Association of the Philippines (IMMAP) is an organization that works toward educating and providing the necessary digital tools for advertising and integrated marketing professionals to make better communication decisions. One such effort is the yearly DigiCon.

Royeca explains, “When you have a business that serves many, it is impossible to innovate without co-creation. Angkas would not have been possible without the coming together of technology innovations, government regulators, customers, and of course our rider partners, to create a “winnovation”, an innovation in which everyone has a stake, and in which everybody wins.”

From L to R: Brian Go (Angkas Chief Marketing Officer), Denise Haak (IMMAP DigiCon Co-Chair), Janelle Barretto (IMMAP DigiCon Ways & Means Head), and Trish Elamparo-Esteban (IMMAP DigiCon Co-Chair).

After two years of purely virtual connections, this year’s IMMAP DigiCon Valley 2022 will finally bring back face-to-face networking through the DigiCon After-Hours, which will be held during the evenings across the city, promising to provide cocktails and entertainment, and allow delegates to physically reconnect with other industry players.

“I think what Angkas is excited about is this live interaction; a lot of the best collaborations and partnerships happen because of these more spontaneous, in-person things, and human interaction is what makes all the creativity and innovation grow more,” muses Royeca.

As co-presentor for this year’s IMMAP DigiCon Valley 2022, Angkas hopes that this can be a great model to induce new SMEs in the tech and startup sector, while also introducing a community mindset that can hopefully solve daily problems for Filipinos.

DigiCon Valley 2022 is happening on October 10-14 from 9AM to 1PM PST using ViVYD platform, with all new tracks that tackle the different stages of innovation: Launchpad, Hypergrowth, Breakthrough, and Enterprise. 

This year’s prestigious keynote speakers include one of the most influential women in the world and Huffington Post founder, Arianna Huffington; Rappler Founder and the first Filipino Nobel Peace Prize laureate, Maria Ressa; internationally acclaimed marketing expert and academic, Mark Ritson; co-founder of Character ventures and Design Sprint inventor, Jake Knapp; and Global CMO of Dole Sunshine Company, Rupen Desai.

Buy tickets now and learn more about IMMAP DigiCon Valley 2022 at www.digicon.com.ph and follow their social pages on Facebook, Twitter, and Instagram.

IMMAP DigiCon Valley 2022 is co-presented by Angkas, and would like to thank Platinum Sponsors: Manulife Philippines, Share Treats, and TikTok; Gold Sponsors: Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines and Meta Philippines; and Silver Sponsors: Digital Turbine, Hepmil Philippines, and Metrobank. 

A special thanks to IMMAP’s event partners: Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.

Be an IMMAP Member today! To know more about IMMAP, please visit: www.immap.com.ph or contact us at:

connect@immap.com.ph

SMS/Viber (0917) 6310206 / (0918) 577 2357.

This holiday season, CityDanse Academy presents the magical Christmas ballet tradition

At CityDanse Academy (CDA), we honor our rich artistic heritage as we continue to push the boundaries of dance.

CityDanse Academy is composed of professional dancers representing the highest caliber of talent. We present a broad repertoire, including timeless classical ballets, neo-classical ballets, contemporary, jazz and dancesports.

CityDanse Academy is more than just a school, we are a community that helps aspiring artists in pursuing their dreams. Whether your passion is ballet, contemporary, jazz, modern dance, hip hop or dancesport, you will find a class that meets your needs. We have great mentors for all ages and skill levels from 2 years old to adult. 

This holiday season, CityDanse Academy presents the magical Christmas ballet tradition for all the family. The Nutcracker is a timeless ballet story all over the world, with professional dance companies and schools doing their own version. Hence, CDA sets out to bring back the Christmas tradition with its own rendition.

Slip away into the warm drawing room of the Silberhaus family and watch as Clara’s surroundings transform before your eyes. From the dance of the Sugar Plum Fairy to the snow, the land of the sweets and to the fight scene between the good and bad — this classical ballet will delight the audiences.

Gather your family and friends and embark on a journey to a dreamworld where bravery and imagination save the day. Join us as we continue a holiday tradition!

Reserve your ticket through CityDanse Academy’s official Facebook and Instagram pages or call 0917 2726893 . We also welcome Brand Partners and Sponsors. To know more about the packages, please contact PMCM Events Management at 0917 8344978.

Welcome to DigiCon Valley: Celebrating the Entrepreneurial Spirit

The Internet & Mobile Marketing Association of the Philippines (IMMAP)’s DigiCon, the flagship event for the Philippine marketing, advertising, and digital industries is back this year with its new theme: DigiCon Valley, which will take place from October 10 to 14, 2022.

Celebrating innovation, problem-solving, and the entrepreneurial spirit, DigiCon Valley looks ahead to what will be a tipping point in the country’s start-up scene: an increase in investments for Philippine firms in the next three years, much higher compared to what industries received over the past five years combined. 

Four program tracks will set the digital agenda for brands, and, in turn, open doors for those in the digital space to connect with Philippine businesses.

1. Launchpad that will discuss the tools and techniques for digital excellence

2. Hypergrowth that will level-up digital skills and showcase stories of growth from the most successful start-ups

3. Breakthrough that will teach digital strategy and how to think like an innovator

4. Enterprise that will chart what it means to be a digital-first organization.

To give a preview of the upcoming conference, the IMMAP DigiCon Committee was present at a press launch held at The Astbury in Poblacion, on August 31. IMMAP DigiCon Co-Chair, Denise Haak, officially unveiled the theme and program tracks to media guests and sponsors.

IMMAP DigiCon Co-Chair, Trish Elamparo-Esteban, also covered the Program Tracks and introduced this year’s Keynote Speakers, which include Huffington Post founder, Arianna Huffington; Rappler Founder and the first Filipino Nobel Peace Prize laureate, Maria Ressa; internationally acclaimed marketing expert and academic, Mark Ritson; Design Sprint inventor, Jake Knapp; and Award-winning Global CMO of Dole Sunshine Company, Rupen Desai.

Ritz Tan, who is heading one of IMMAP DigiCon’s programs, also discussed a new addition to this year’s event, After Hours. While the conference itself will be virtual, After-Hours will be night-set face-to-face networking sessions that will allow attendees to meet each other and make business connections. 



For more information about IMMAP DigiCon Valley 2022, please visit our official website at www.digicon.com.ph, and follow their social pages on Facebook, Twitter, and Instagram.

IMMAP DigiCon Valley 2022 is co-presented by Angkas, and would like to thank the following:

Platinum Sponsors: Manulife Philippines, Share Treats, and TikTok;

Gold Sponsors: Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines and Meta Philippines; and

Silver Sponsors: Digital Turbine, Hepmil Philippines, and Metrobank.

IMMAP DigiCon would also like to thank its media partners:

Platinum Media Partners: Manila Broadcasting Company and Rappler;

Gold Media Partners: CNN Philippines, Manila Bulletin, AGC Power Holdings, Podcast Network Asia, The New Channel, and The Asian Parent;

Silver Media Partners: Business World, Inquirer.Net, Kroma Entertainment, and The Philippine STAR; and

Event Partners: Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.

Food export show IFEX Philippines returns on site this September

Discover your love affair with Filipino flavors at IFEX Philippines

IFEX Philippines, the country’s long-running and biggest export-oriented food show, is back on the trade show floor at the World Trade Center Metro Manila in Pasay City from September 22 to 24, 2022.

With the theme “Discover your love affair with Filipino Flavors,” the event is set to offer international food importers, buyers, and aficionados a multi-sensory food experience which has been missed by many at the height of the pandemic. IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI).

“This is the first time that IFEX Philippines is going to be back on site since the pandemic in 2020. We look forward to welcoming our participants, especially buyers and guests, and for them to see and taste first hand what the Philippines has to offer in terms of food exports,” said CITEM Deputy Executive Director Ma. Lourdes D. Mediran.

It’s a Love Affair

Built on the Filipino concept of a “love affair,” IFEX Philippines 2022 seeks to “pursue and enthrall” participants and guests by capitalizing on the practice of “panliligaw” or local courtship traditions. “Love affair is the heart of Filipino food. We’re tapping into local culture to evoke a sense of discovery and romance in creating a unique Filipino food experience. Through IFEX Philippines, we want to highlight the reasons why Filipino flavors stand out in the world and why the Philippines is a premier destination for food products and ingredients,” said Mediran.

Expected to join the expo are more than 300 companies and enterprises all over the Philippines from the following sectors: beverages; fine food and specialties; fruits and vegetables; biscuits and confectioneries; snacks and crispy savory food products; meat and poultry; dairy products; cereals, grains, and starch; seafood and marine products; organic and natural; raw materials and food ingredients; and allied services.

A Showcase of Familiar and New Flavors

IFEX Philippines 2022 will have multiple trade components including exhibitions, business matching activities, seminars and talks, and special events. The event will also feature a thematic showcase of distinct Philippine food and ingredients, dynamic cooking demonstrations, and product presentations. These on-site activities will be complemented by digital components such as virtual business-to-business (B2B) meetings and online streaming for special events.

This year’s trade show will also introduce a special section named Flavor Finds as its main highlight. It will feature new and innovative products from NXTFOOD PH, the banner for products developed under CITEM’s food innovation program, as well as currently in-demand local products like ube, plant-based food, and handcraft beer among others;​ and new products from select exhibitors.

The event will also pilot CoconutPhilippines, the country branding of the most versatile food produce of the Philippines, through a showcase of coconut products from food SME exporters. CoconutPhilippines is presented through the Coconut Farmers and Industry Development Plan (CFIDP) of the Philippine Coconut Authority (PCA) under the Department of Agriculture (DA) which aims to increase the productivity of and modernize the country’s coconut industry.

IFEX Philippines 2022 will be held in partnership with the Department of Trade and Industry (DTI) Regional Offices in Ilocos Region, Cagayan Valley, Bicol Region, CALABARZON, MIMAROPA, Eastern Visayas, Zamboanga Peninsula, Northern Mindanao, Davao Region, and CARAGA, as well as the DTI-Export Marketing Bureau, DTI-Foreign Trade Services Corps, Philippine Exporters Foundation Inc. (PHILEXPORT), Philippine Food Processors and Exporters Organization, Inc. (PHILFOODEX), Integrated Food Manufacturers’ Assn. of the Phils. for Productivity (INFOMAPP), and Coconut Farmers & Industry Development Plan (CFIDP).

To learn more about the event, visit IFEXConnect.com or email ifexphilippines@citem.com.ph.

Put AMZProfessional to Work for You

Make Your Life Easier & Put Money in Your Pocket

AMZPro: Developed by 8-Figure Sellers Who Live & Breathe Amazon Every Day

After Andy Slamans began experiencing success selling on Amazon almost a decade ago, he encouraged his nephew, Nate, to give it a try. Eventually, they combined their diverse talents and without outside loans or investors, built an incredibly lucrative, 8-figure Amazon business that’s still growing in leaps and bounds. When Andy, a gregarious, risk-taking, people-pleaser and Nate, a forward-thinking, formally educated financial planner, partnered – the Dream Team was born!

Family means everything to Nate & Andy, and as a result, they don’t just stop at their own success. They’re an Amazon think-tank, sharing their knowledge, providing coaching, and offering services to other entrepreneurs.

Through trial and tribulation, Andy & Nate realized early on that FBA sellers could be losing as much as 3% of their total monthly revenue from a variety of issues including unpaid Amazon reimbursements and negative customer reviews. In fact, early on in their careers, Nate combed through Andy’s account and uncovered thousands of dollars in reimbursements that Andy was owed. As a result, their brain-child, AMZPro, was born. Andy was Nate’s first client and the rest is history, so if you want to boost your profits while avoiding the common pitfalls like Andy did, then it’s time to talk to THE Amazon experts.

AMZPro, is a professional FBA account management service, for FBA sellers just like you. With a client-centered approach, AMZPro will help you sell with confidence and free up your time so you can focus on your business without worrying about back-end reimbursement management. Nate & Andy invite you to be a part of their team and let your personal AMZPro representative optimize your account health & get you the money you deserve.

“Leave the minutia of account management to us, while you focus on building your business. We’ll take a deep dive into your account and deliver the results you deserve.

Our team of experts will comprehensively monitor & manage your account for:

•Reimbursements from Amazon that you are owed

•Negative feedback that needs to be removed

•Prevention of Suspended Listings

•Shipment Reconciliation

•Account Health

•Unfulfilled Inventory

•Vital Operation Reviews

You’ll receive a detailed weekly report with all the important data, so you’ll know exactly what we achieved on your behalf with full transparency.”

AMZPro will make your life easier and put money in your pocket – all for a commission-free, low monthly fee. Not only do they manage your current account; AMZPRO automatically goes back 18 months and thoroughly reviews your data for maximum recovery & profitability. You’ll get what you deserve while ensuring your Amazon essentials are in excellent condition.

From their early days of packing and shipping in their own homes to multi-million-dollar sellers, Nate and Andy know what it’s like to build success from the ground up. They understand that no one has all the skills, knowledge, and time to do everything on their own. Seeking the right help from the right people can be extremely valuable to minimizing problems, maximizing processes and increasing profits.

You can also learn more by visiting Amazing Freedom, the mother company of AMZPro and become an Insider today!

Klaypel Celebrates its 17th Anniversary with a Chance to Win P500,000!

Klaypel, a proudly Philippine-made art product, marks its 17th year. 

The company’s journey started in 2005 as a loving by-product of bonding between mother, Sue Morales, and daughter, Jela Morales.

Klaypel is a unique art medium made of moist colored paper intended to provide families, friends, and communities with a shared art experience.

“I’d fondly say that we are in the “dutdot business” because of how Klaypel is applied on each Klaypel kit canvas,” says Sue, the founder of Klaypel.

“In our 16 years in the dutdot business, we’ve seen relationships restored; anxiety surpassed; inspiration bloomed; and so much more. This is the power of each Klaypel art kit.”, Sue adds.

True to its mission to spark hope and inspire creativity – one color, one artwork, one story at a time, Klaypel is giving every Filipino artist (at least 18 years of age) , an opportunity to win up to P500,000.

Enter the BIGGEST KLAYPEL ART COMPETITION IN THE PHILIPPINES with a theme called “Usbong”. 

“Usbong” is a Filipino term that means “sprouting; budding; growing”.

Why Usbong? Because Klaypel would like to help artists reignite their passion for the arts and give them a chance to showcase their art work to a broader audience. 

 A culminating activity will follow the Usbong Art Competition in a themed event called “Klaypel Land” which will be held in Clark from November to December 2022.

Learn the mechanics and Register for “Usbong” here: www.klaypelph.com/usbong

If you’d like to be a sponsor of this momentous event, talk to the Klaypel team. Email klaypelph@gmail.com or call 02-8807-4209/ 09456011516.

“Ride for Valor” set-up to save Bataan Death March heroes’ markers

Ten (10) Death March historical markers in Mariveles, and four (4) in Limay, Bataan have to be relocated soon due to road widening and other repairs. The Death March markers serve as a reminder of the route taken by Filipino soldiers who defended the country against Japanese forces during World War II some 80 years ago.

The “Ride for Valor” was set up to raise funds for the Filipino-American Memorial Endowment (FAME) to enable them to save our heroes’ historical markers so that we may remember their sacrifice. About 10,000 brave soldiers died along the route; many of the bodies were never identified or recovered.

The Filipino-American Memorial Endowment (FAME), a non-government organization that maintains the kilometer markers of the Bataan Death March from Mariveles, Bataan to Capas, Tarlac. In the past, Bataan Death March markers had been destroyed, uprooted, and neglected due to drainage and other road projects.


Ride for Valor, a non-competitive 160 kilometers long bike ride to be held on August 28 will trace the original route of the Bataan Death March. The ride commemorates the camaraderie, bravery, and sacrifice of Filipinos and Americans who fought for our freedom.

“The ride is part of the 30th anniversary of the Philippine Veterans Bank (PVB). I hope others will join to commemorate this historic event and take part in helping save our heroes’ markers,” said Mike Villa-Real, PVB vice president for communications. PVB is a commercial bank owned by World War II veterans and their families. As part of its charter, PVB allocates 20% of its annual net income for the benefit of its shareholders.

The format for this year’s ride is Gran Fondo or “Big Ride,” where each participant will have a “passport” that they need to bring to three stops: Mt. Samat in Bataan, San Fernando Train/Water Station in Pampanga, and the Death March Memorial Shrine in Capas, Tarlac. 

Each stop will have optional destinations such as the Stotsenburg Park near the Clark Parade Grounds and the Bamban Museum of History in Tarlac, where participants will receive their ride kits. A 12-hour cut-off will be implemented during the event, and participants may finish the entire route or or join along the stops and ride their preferred route. 

A mechanic will be on standby to help those who will experience mechanical issues, and roving marshals to monitor the progress of the participants. Support vehicles are allowed, but participants should not ride the vehicle unless they decide to withdraw from the bike ride.

Interested participants may register at bit.ly/RideforValor2022. Only bikes with brakes are allowed in the event, and participants must be fully vaccinated.

Around 80,000 Filipino and American soldiers and prisoners of war were forced by the Japanese military to march 69 miles from Bataan to Tarlac during World War II.  Only some 54,000 persons reached the camp, and around 20,000 died due to starvation, dehydration, diseases, and the brutality of Japanese captors. 

For more information, visit www.veteransbank.com.ph and bit.ly/FB_RideforValor2022