Communication and PR Issues Take Center Stage at 26th National Public Relations Congress

Spurred by the goal of elevating the practice of PR in the country, the Public Relations Society of the Philippines (PRSP), thenation’s premier organization for public relations professionals,puts the spotlight at this year’s National Public Relations Congress on current trends, issues and challenges faced by the industry to explore where to take it next.

Set for September 24 and 25, 2019 at the SMX Convention Center in Pasay City, the 26th National PR Congress has the theme “Amplify” toinitiate a conversation on communication, PRand relatedissues that challengeindustry practitioners. This year’s congress brings together local and international industry leaders to headline its roster of high-caliber speakers.

Amplifying Communication and PR Issues

With most Filipinos being active social media users and therefore very much involved in social narratives, PR practitioners are increasingly hard-pressed to find the balance between engaging their publics enough, particularly on the digital platform, and getting entangled in issues that could harm brands and clients. While some brands have had success riding on wokeism and similar causes supported by millennials and the Gen Z—the biggest demographics today—and tackling issues such as gender and environmentalism in their campaigns, many are reluctant or do not know how to proceed with caution.

“On one hand, you have consumers that demand brands participate in social narratives. But when brands do, they either do it right or fall on the wrong side of history. On the other hand, there’s a huge number of organizations that remain apprehensive, probably cowed by consumers’ aggressiveness and the country’s predominantly conservative culture,” said Andy Saracho, PRSP president.

This year’s PR congress, according to Ana Pista, vice president of PRSP and chairwoman of the 26th National PR Congress, aims to equip PR professionals with the right approach to navigating such polarized conversations. “These issues are being talked about in the digital sphere, with articles and maybe videos here and there. What we envision for the Congress is to have industry leaders and communication professionals together and talk about these issues on a magnified platform,” she said.

Right from Industry Leaders: Elevating the Profession and the Industry

With more than300 PR professionals expected in attendance, PRSP sees this year’s congress as the appropriate forum to calibrate the local industry vis-a-visglobal PR practices. High-caliber international speakers headline the talks to provide practitioners with insights on best practices, trends and developments outside the country. Local industry experts will then present the state of public relations in the Philippines.

With global and local PR landscapes as backdrop, the congresswill look intotimely issues such as measuring PRsuccess, the right and wrong way of managing a crisis, building thought leadership, and penetrating the startup market.

The two-day conference will also seek to (a) address industry misconceptions that put the industry and the PR professionals in bad light and (b) position public relations as a viable profession. “We hope not just to equip the current crop of young PR professionalswith the tools that they need but also to inspire them to be proud of their chosen field,” said Pista.

With the aim to bring PR practices and standards in the Philippines to a higher level and stand head-to-head with neighboring countries and the rest of the world, PRSP eyes to present an industry roadmap at the end of the two-day congress. “We hope that our conversations in the 26th PR Congress will lead us to a 2024 Philippine PR Roadmap that we can use to navigate us to where we should be over the next five years, or even beyond,”Saracho said.

PRSP will release its full list of agenda and roster of international and local speakers on its website and social media pages within the month.


The Public Relations Society of the Philippines is the country’s premier organization for public relations professionals with dedicated programs in professional development and continued learning, PR excellence, student PR education, social outreach and partnerships with institutions. Annually, it confers the Anvil Awards, the Oscar of PR in the country and holds the National PR Congress in September, the National PR Month.


The Ascott Limited’s Somerset Olympia Makati celebrated its first Puppy Hour last April 30, 2019. In line with the international celebration of pet month, Somerset Olympia Makati celebrated the value of pet ownership that brought together dog owners, bloggers, and a non-profit organization in raising awareness for a good cause. The participants had a chance to tour around the facilities of the serviced-residence together with their dogs as Somerset Olympia Makati is the first pet-friendly property of The Ascott Limited in the Philippines. Ms. Susan Salcedo, The Ascott Limited Philippines’ City Manager said, “Because there are only a few pet-friendly properties in the hospitality industry in our country, Somerset Olympia Makati offers a home for your pets” “Moreover, we are not just your mere serviced-residence because our service is perfect for those travelers or families who would not want to leave their pets in the corners of their homes” Salcedo added. The said event also discussed the current state of the lives of military working dogs (MWD) and contract working dogs (CWD) in the Philippines through the invited guest speakers and founders of Hound Haven Philippines, Maxin Arcebal, CEO and Chelsea Pecson, COO. The success of Puppy Hour was made possible by its partners namely Fur Magic, Sleeky, St. Roche, Nutram, Bow House, Pet Express, Vitality, and Whole Pet Kitchen.

From left to right: Joyce Agsaway- Somerset Olympia Makati Operations Manager, Maxin ArcebalCEO Hound Haven Philippines, Chelsea Pecson- COO Hound Haven Philippines, Susan Salcedo, The Ascott Limited City Manager

THE ASCOTT LIMITED The Ascott Limited is a member of CapitaLand. It is one of the leading international lodging owneroperators with more than 630 properties in over 160 cities spanning more than 30 countries across the Americas, Asia Pacific, Europe, the Middle East and Africa. Its portfolio of brands includes Ascott, Citadines, Somerset, Quest, The Crest Collection, lyf and the Tauzia portfolio of hotel brands.

Contact: Christian Paul Del Rosario  
Assistant Marketing Manager

Duty Free PH celebrates 32 years with a biggest anniversary sale

The country’s only duty and tax-free travel retail company marks its 32nd year by thanking its shoppers with the much anticipated anniversary sale from May 4 to 5 at the Fiestamall in Parañaque City.

Shoppers may score up to 50 percent on toys, baby products, home and office; up to 30 percent on perfumes, cosmetics, jewelries, watches, and electronics; up to 25 percent on chocolates and snacks; and 20 percent on sporting goods; up to 15 percent on wine and liquor, and 10 percent on groceries.

One of the biggest events of the year, the anniversary sale has attracted about 3,300 shoppers in 2018 and is predicted to double the number this year.

Participating brands include Lacoste, Dolce and Gabbana, Ralph Lauren, DKNY, Giorgio Armani, Calvin Klein, Tiffany and Co., Salvatore Ferragamo, Bvlgari, Marc Jacobs, Calvin Klein, Yves Saint Laurent, Hugo Boss, Kate Spade, Ray-Ban, Jo Malone, Lamer, Charriol, Keleo, Estee Lauder, Victoria’s Secret, and a lot more.

During the past 32 years, DFP has built a tradition of excellence in providing a tax-free merchandising system to Overseas Filipino Workers (OFWs), balikbayans, and regular Filipino travelers.

DFP Chief Operating Officer (COO) Vicente Pelagio A. Angala, one of the pioneer employees of the company said, “ I am fortunate to have grown up professionally in DFP– rose from the ranks and have witnessed different management strategies that shaped DFP today.”

On May 2, 1987, the first DFP outlet, located at the arrival area of the Ninoy Aquino International Airport (NAIA), was opened with a capitalization of only USD 91,000.

One month later, DFP stores with sleek and modern designs opened at the departure area of NAIA. A third outlet opened at the Mactan International Airport in Cebu at the end of 1987.

DFP’s flagship store, the Fiestamall, opened in April 1997.

As a government corporation, 50 percent of DFP’s revenue is remitted to the Department of Tourism (DOT) for tourism development projects.

“The story of DFP is still being written, and as the next chapter unfolds, I am confident that we will be able to exceed the market needs and expectations in providing world-class service to uphold our mission to be service to Philippine tourism,” Angala added.

SYKES Philippines Dominates Manila and Cebu Inter-BPO Basketball Leagues

SYKES reigned supreme in the Recreational and Recreational Plus divisions of the Men’s Basketball Tournament in the recently concluded BPO ClassicsConference held recently at the Phenom Sports Center in Makati City while the SYKES Cebu Pioneers also clinched the title in the City Sports Club-Cebu’s (CSCC) E-League Basketball Tournament at the CSCC Gym.

SYKES’ Recreational Division team was a heavy favorite entering the finals after they swept the elimination round. Meanwhile, the Recreational Plus Division SYKES team finishedfourth in the elimination round but stunned everyone when they defeated top-seeded Wells Fargo in the semis.

In the first game of the BPO Classics double-header, the Recreational Division SYKES team built an early lead with its scoring efficiency and rebounding prowess. IQVIA rallied to close the gap but fell short to the two-time champions who secured another title with a decisive 73-67 win.

In the second match, SYKES faced the number 2 seed Sitel and trailed for most of the game. A late rally and crucial defensive stops in the last 2 minutes gave SYKES the edge andthe teamdelivereda thrilling upset win to claim its first Recreational Plus Division title.

SYKES’ Michael Mostrales and Renan de Leon received the Most Valuable Player (MVP) awards for the Recreational and Recreational Plus divisions respectively. Meanwhile, SYKES’ Jerson Moriska (Recreational) and Noel Rivera (Recreational Plus) were named Best Players of the championship games.

In Cebu, the SYKES Pioneers team had to force a do-or-die game in their best-of-three series versus Accenture to have one more shot at the title in the Elite Classic Division.

With the game locked at 65 apiece and only 1:13 left in the clock, SYKES relied on its stars to counter top-seeded Accenture’s late offensive push and finally end the Pioneers’ 14-year title drought. Finals MVP Victor Manuel Rabat, Jan Michael Auditor and Earldred Cesar Montillacombined for 61 of SYKES’ 70 points.

Auditor, who finished as the season’s top scorer, also bagged both the Rookie of the Year and Most Valuable Player awards, becoming only the third player to do so in league history.

SYKES’ strong showing in the Inter-BPO tournaments was no accident. The company has been known for its “Work. Learn. Grow” mantra which extends outside the office.

Lia Lynn Marcos, SYKES Senior Director for Human Resources in the Asia Pacific, shares SYKES’ formula for success, “We encourage our employees to pursue their passions even while working because we believe in the importance of work-life integration. Through their exposure to external competitions they learn to develop physical and interpersonal skills that would help them grow personally and professionally.”

To know more about SYKES and its employee programs, visit or follow @SYKESPHofficial on Facebook, Twitter and Instagram.

SYKES bags its third Recreational Division Championship in the BPO Classics Tournament

SYKES celebrates its first title in the BPO Classics Recreational Plus Division
The SYKES Pioneers ends its title drought at the CSCC E-Leagues’ Elite Classic Division

Michael Mostrales, MVP for BPO Classics’ Recreational Division

Renan de Leon, MVP for BPO Classics’ Recreational Plus Division

Jan Michael Auditor, MVP and Rookie of the Year for CSCC E-Leagues’ Elite Classic Division

JLL Helps Shape the Real Estate Industry with the Future of Work

            In the recently held The Future Summit of the Urban Land Institute, JLL’s PropTech Director Jordan Kostelac opened the forum by highlighting the importance of balancing the co-existence of humans and technology in the workplace. During the innovation summit, Jordan explained the realities happening in most workplaces today particularly the digitization in processes and jobs. Furthermore, Jordan emphasized that digitization has advantages and several positive attributes to organizations without having to lose the human factor.

We are standing on the cusp of the Fourth Industrial Revolution. Converging industries and shortening product lifecycles in today’s modern world are forcing companies to aggressively innovate and constantly transform. Driven by rapid technological innovations, both physical and digital worlds are merging, resulting to shifts in the way corporate real estate is evolving. Organizations globally are challenged to adapt sustainable ways tailored-fit to the operations in achieving a balance between the people and technology.

JLL, the country’s leading corporate real estate consultancy firm, continues to endeavor tech-driven projects to deliver global-quality of work utilized by JLL employees for the growing needs of clients. Jordan takes pride in JLL’s workplace strategy into making technology work for its employees to ensure that services are delivered conveniently.

As a response in the rapidly changing workplace, JLL advocates The Future of Work where it envisions a sustainable outlook on the evolving work environment focused on the overall human experience thriving in a digitally-advanced job set-up. At the Future Summit, Jordan mentioned the need for developers in creating work spaces that put the humans or its users at the core. Human experience should be the priority in building a tech-driven work environment. JLL’s vision of the Future of Work provides a better understanding on how industries must transform to remain relevant and admired while creating impact to the next generation.

            According to JLL’s research, the Philippine industries must be equipped with future-ready organizational approaches to maintain growth in its performance specifically among the employees. JLL cites the Philippine Business Process Outsourcing (BPO) industry, which employs 1.2 million people, as one of the most prominent sectors that may face several disruption factors, particularly the Robotic Process Automation (RPA). The RPA is predicted to have a significant impact on jobs held by humans in the next five years wherein the automation of jobs will take over call centers and customer service resulting to major reduction in the number of employees needed for operation. As reported by the International Labor Organization, about 89% of BPO workers in the Philippines are at high risk with the imposition of job automation.

JLL further adds that innovation in the traditional business models may be deemed as a challenge for organizations that continue to function in silos especially when collaboration is highly-fostered among employees across industries, making jobs effectively and efficiently accomplished. JLL expects that these challenges will bring positive changes to various industries that can embrace uncertainty, turn disruption into opportunity, and take clear and collective action.

JLL Philippines’ Country Head, Christophe Vicic is currently the Chairperson of the Property Guru Philippines Property Awards where he continues to impart the principles of the Future of Work by guiding organizations and industries in determining the success of their future work space.  In JLL’s Future of Work, it shares forward-looking approaches to companies that charts a five-dimensional path to a future-ready environment for the employees by that will lead through formidable disruptions and changes.

The five interrelated dimensions in JLL’s Future of Work model are:

  1. Human Experience

Putting humans at the center of the workplace is key. It’s not just about the space – companies need to create workplaces where employees want to be. Users’ experience has to be enhanced through engagement, empowerment, and fulfilment.

  • Digital Drive

Utilizing digitization and rich date to enhance people and enterprise performance. Utilize robotics and automation – freeing employees to focus on highest value activities.

  • Continuous Innovation

Combining new thinking and coming up with solutions and processes to drive value creation and accelerate transformation. Innovation is about avoiding obsolescence – all organizations must constantly innovate or be disrupted (ex. Co working spaces, VR can support creativity; Leverage crowdsourcing & open innovation).

  • Operational Excellence

Optimizing enterprise resources and service delivery to increase productivity, mitigate risks, and ensure high performance.

  • Financial Performance

Managing spending to enable growth and enhancing return of investment. 

Christophe takes pride that the new JLL Philippine hub enlivens the vision of the Future of Work where human experience is the focused of the company’s initiatives in achieving digital drive, innovation, operational excellence, and financial performance. All throughout the design planning for the new Philippine office, the goal was to make the Future of Work happen for the employees, to ensure that technology will adjust to the needs of its user.

JLL avers that regardless of priority and response, these five dimensions are all vital to running a thriving organization. However, a thorough understanding on the needs of every industry and organization is crucial in determining a tailor-fit approach in ensuring a future-ready workplace. JLL says companies should explore and study each one of the Future of Work’s five dimensions to be able to build both a vision and strategy that will help them achieve their ambitions.

JLL continues to contribute in the changing world of work with the Future of Work by taking the lead in industry discussions, where companies globally are guided to be empowered and transform to its very best. JLL’s Future of Work is designed to equip companies amidst disruption with framework and tools necessary to adapt to changes, remain relevant, and create more opportunities in achieving the business goals.

       **To learn more about JLL’s Future of Work, visit

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 90,000 as of December 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

In the Philippines, JLL has been operating in the country since 1997 as a 100% wholly-owned entity and currently manages about 5.2 million square meters of real estate with a workforce of over 1,100 employees. With more than two decades of local expertise working hand-in-hand with its global legacy, JLL provides to the Philippine real estate market an unparalleled synergy of services with a strong commitment to achieve real estate ambitions through future-ready approaches. For more information, visit

Contact: Chele Mendoza
Phone: +63 917 840 3536

Fil-Global Celebrates Anniversary Through Immigration EXPO: Study, Work, and Live Abroad!

Fil-Global Immigration Services Corporation once again celebrated their anniversary with a blast. The company welcomed the public with a keynote entitled #FGlobalBridge EXPO 2019 last April 12th, from 2pm to 6pm at the Roberts Hall, 4th flr. of Times Plaza Building, United Nations Avenue corner Taft Avenue, Ermita, Manila. The event educated the public about the opportunities that the company and its partners may cater to them, shared the innovations of the company within their successful years in the industry, promoted the progress of the immigration industry in the Philippines and the company as well and lastly, fostered and strengthened the cooperation and communication within the company, the partners and the public as well. Attendees were given rare opportunities specifically: 50% discount on the consultation fee, waving of 2,000 canadian dollars on those who wishes to proceed with Niagara College, massive discounts on different schools in Canada and Australia and on review sessions for Pearson Test of English and IELTS. Moreover, the event would not be possible without the help and cooperation of Fil-Global’s following partners: Security Bank, Niagara College Canada, Queensford College, ACSENDA School of Management, Skills Australia Institute, Stanley College, New Era Institute, Glen Institute, International House – Sydney, Strathfied College, Southern Cross University, Cambridge International College, International College of Advanced Education, Academic Centre, Philippine Residences, JVB Travel and Tours, Pearson Test of English, Niners IELTS Review Center, and Australian Technical College of Western Australia. To give further background, Fil-Global Immigration Services Corporation is a world-class company that started in London, United Kingdom (August 11, 2014), offering different kind of visas (Student Visa, Business Visa, Dependent Visa, Spousal Visa, Fiancee Visa, General Skilled Migrant Visa, and J-1 Visa) to United Kingdom, New Zealand, Australia, Canada, United States and many others. For more inquiries, you can visit their office at the 9th flr. of Times Plaza Building, United Nations Avenue corner Taft Avenue, Ermita, Manila. Get constant updates by following their facebook page, instagram, and twitter at @fgonestepcloser and their MSA website: Book appointments for a FREE consultation, you can call (02) 798 0302. Undeniably, Fil-Global Immigration Services Corporation believes that taking the first step in achieving one’s goal and ultimate dream shall start from acquiring knowledge and information through a delightful and jubilant Immigration Expo! Call us TODAY and make that life-changing choice!

Travel Guide

Travel Guide to Help You Stay Healthy this Summer

Summer in the country also signifies family bonding, this is the season when family and friends plan
their getaway and along with your travel checklist, a to-do list for your health should not be missed.
With the heat index rising to an uncomfortable level, knowing what to bring and how to relieve yourself
from its effect can have an impact in your general well-being. The following items should be present in
your bag at all times.
Having this anywhere is a must. UV rays are present everywhere even at off-peak of the sun. Rid
yourself from sunburn by regularly applying sunblock lotion.
Drinking Water
Always have a bottle ready and quench up regularly. Water can help bring down body temperature and
hinder you from heat stroke or heat exhaustion.
Vitamin C
Never neglect to bring Vitamin C whenever you travel. Heat level varies from place to place and the
frequent change of weather can spell health disaster as it triggers weakening of your immune system.
Supplementing on Vitamin C during these times can be very helpful.
In as much as supporting your immune system, Vitamin C plays an important role in generating energy
in the body. It is part of a complex mechanism in the body that helps to supply nutrients to our cells for
energy production thereby allowing our body to function optimally at all times.
Heat exhaustion or heat stress is also a common condition during the season. Both adult and children
are prone to have this problem one way or the other. Heat rash may not be far behind as skin irritations
from the weather and physiological aspect in our body reacts to heat. Regular intake of vitamin C also
reduces the interval of time for your body to adjust to hotter environment. Research also shows that
vitamin C helps the body physiologically respond to heat stress.
Aside from these factors, Vitamin C was also found to reduce histamine effects. Allergic reactions to the
environment as well as mosquito bites that leaves stings that causes itchiness and irritations and vitamin
C can help curb the effects.
In taking Vitamin C supplements, make sure you are using its safest form. Bewell-C Sodium Ascorbate,
a non-acidic Vitamin C is safe to be taken in large doses to get its full potential. Bewell-C Sodium
Ascorbate also comes in handy individual pack.
Bewell-C Sodium Ascorbate is available in Mercury Drug and other leading drugstores nationwide. For
more health guide and updates, Visit their Facebook page: .

Lamudi Kicks Off Housing Fair 2019 at TriNoma

Lamudi has once again hosted another successful housing fair. This year, the number one real estate platform kicked the series off at the TriNoma Activity Center. Like previous housing fairs, the Lamudi Housing Fair in Trinoma offered an extensive selection of property offerings from some of the country’s biggest industry players. The exhibitors were SMDC, Aspire by Filinvest, Futura by Filinvest, Prestige by Filinvest, The Hauslands, Amiya Raya, Taft Properties, Robinsons Communities, BPI Family Housing Loan, Grand Monaco, Ortigas & Company, Phinma Properties, Pag-IBIG Fund, SandariBatulao, and Suntrust.

Several experts in various facets of real estate also imparted their knowledge to property seekers and sellers. For instance, a talk on Property Photography was discussed, as well as Interior Design Essentials, especially for small spaces.

“The Lamudi Housing Fair is the perfect venue for those actively and passively looking to invest in a property. Each one of our housing fairs has a goal to connect buyers to the right people so they can make the right decision. By bringing together property seekers and property sellers, we are helping them understand the steps involved in the decision-making process and learn from each other. ”Lamudi CEO Bhavna Suresh said of the Lamudi Housing Fair.

“We had hoped that TriNoma would set the tone positively for this year’s run and needless to say, we were not disappointed by the turnout. The following ones will offer the same benefits, if not more, to attendees as we really want our housing fairs to provide value and worth their time.”

The next Lamudi Housing Fair will be happening on July 20 to 21 at Glorietta, followed by SM Cebu in September, and lastly, SM Mall of Asia in December.

The Lamudi Housing Fair in TriNoma was sponsored by DMCI Homes, Aboitiz Land, Land Bank of the Philippines, Land Registration Authority, Food Panda, and Red Doors, also, in partnership with Philippine Daily Inquirer Property, Business Mirror, Business World, Malaya Business Insight, The Philippine Star and ThinkBIT as official registration partner.

For more information, please visit the official website.

Holcim launches new blended cement product

Holcim Philippines, Inc. (Philippine Stock Exchange: HLCM) is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency a wide range of projects from massive infrastructure to simple home repairs. With cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country. Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2004 (Environmental Management System), ISO 9001:2008 (Quality Management System) and OHSAS 18001:2007 (Occupational Health and Safety Management System). Holcim Philippines is a member of the LafargeHolcim Group, the world leader in the building materials industry present in 80 countries with over 80,000 employees. ******

To better support the construction boom in the country, leading building solutions provider Holcim Philippines, Inc. has launched a new special blended cement product formulated to perform better and have a lower impact on the environment than Ordinary Portland Cement (OPC). Ram Maganti, Senior Vice President for Marketing and Innovation of Holcim Philippines, said the new product called Solido has clear advantages over OPC that makes it a better choice in building infrastructures in the country. In terms of performance, Solido-made concrete is more durable as it is less prone to water and chemical seepage that causes deterioration from within. This is due to Solido’s mineral additives that make concrete less permeable and lower heat that causes thermal cracks in the structure, Maganti said. Solido also exceeds the construction industry’s compressive strength standards for the 28-day mark and continues to grow stronger beyond that compared with OPC. Furthermore, Solido concrete is easier to mix and place that can help complete work faster, he added. Part of the offering to Solido users are technical trainings and tests, and field support to provide packaging format options that are suitable to their projects. Beyond product performance, Solido is more environment friendly than OPC due to its lower clinker content, the intermediate product responsible for a significant amount of carbon dioxide emissions during cement production. “These are the seven-star advantages of Solido that makes it the best in class in blended cement. This new product is further proof of Holcim Philippines’ determination to be a partner for progress of the country anchored on our strengths in innovation and sustainability. As the construction boom in the country continues, Solido will help our customers in building high quality and sustainable structures,” he said. Holcim Philippines formally launched Solido to key customers in Davao on March 1, with road shows scheduled nationwide for other important business partners in the first half. **********

Holcim Philippines Senior Vice President for Marketing and Innovation Ram Maganti explains the seven-star advantages of its new blended cement offering Solido for building infrastructure during the product launch at the SMX Convention Center Davao on March 1.

Contact: Cara Ramirez Vice President of Communications 09175219397 Don Gil Carreon Communications Manager 09178142589 Alvin Marayan Media Relations Director, PRC, Inc. 09989613729

PROTECT 2019: Disruptive Shifts Challenge Business Resiliency

Experts will provide adynamic offering of thought-provoking and engaging sessions onhow to overcome present and future security challenges this PROTECT 2019, the country’s leading security and safety conference and exhibition. The event begins Wednesday, 27March, and runs through Thursday, 28 March, at the New World Hotel in Makati, Metro Manila, Philippines.

Into its 14th year, since organized in cooperation with the Anti- Terrorism Council, the Conference offers a platform for robust discussion and debate on the country’s most pressing challenges. Government officials and security experts in the country are emphasizing that technological, environmental, economic, societal and geopolitical disturbances around the world are creating risks and instabilities that impact on security, making international and regional cooperation, as well as private and public-sector collaboration, highly essential.

Themed “Operationalizing Business Resiliency; The Next Evolutionary Phase of Business Continuity”, PROTECT 2019 will feature eight sessions covering a range of salient topics, curated to engage attendees. This year’s sessions are (1) The Evolving Security Landscape, (2)Some Recent IT Attacks With Impact on Business, (3) Preparing for Future Instability Challenges That Impact on Business,(4) Meeting the Security Authorities, (5) Sectoral Break-out Sessions, (6)Summary Presentations from break-out sessions, (7) State of Our National Security and (8)Presentations of Some Most Recent Technologies.

Experts from the Chartered International Institute of Security and Crisis Management (CIISCM), Microsoft, Oracle, FireEye, IPOPHIL, Dimension Data, Philippine National Police, Criminal Investigation and Detection Group (CIDG), National Bureau of Investigation (NBI), Department of Justice (DOJ), Armed Forces of the Philippines (AFP), Department of Information and Communications Technology (DICT), and National Privacy Commission (NPC) will be among the presenters in the conference.

Other speakers include: Ms. Maria Ressa, CEO of Rappler Philippines, TIME Person of the Year in 2019, Author of “Seeds of Terror: An Eyewitness Account of Al-Qaeda’s Newest Center of Operations in Southeast Asia” and former CNN Manila and Jakarta Bureau Chief; Mr. DondiMapa, former Deputy Commissioner at the National Privacy Commission and Dr. Rohan Gunaratna, Head, International Centre for Political Violence & Terrorism Research and Professor of Security Studies at the S. Rajaratnam School of International Studies, Nanyang Technology University, Singapore.

The Conference’s Session 4: Meeting the Security Authorities will offer the attendees the chance to get to know and have one-on-one conversations with representatives from each of the government agencies concerned with security and safety. Session 5: Sectoral Break-out Sessions will offer an intimate setting toanalyze each sector’s vulnerability, address the challenges and threats they face, and share best practices among attendees from the same industry classification.

There will be also onsite select exhibits that willfeature cutting-edge technologies, solutions and services to meet security challenges. One of the exhibitors, Bohemia Interactive Solutions will showcase their state of the artgame-based technology of high-fidelity, cost-effective training and simulation software products and components for defense applications. Exhibitors will also be offered a chance to present their products in the conference’s Session 8: Technology Presentations. Interested parties may contact 8186828 or 8101389 or E-mail:

%d bloggers like this: