The Internet & Mobile Marketing Association of the Philippines (IMMAP)’s DigiCon, the flagship event for the Philippine marketing, advertising, and digital industries is back this year with its new theme: DigiCon Valley, which will take place from October 10 to 14, 2022.

Celebrating innovation, problem-solving, and the entrepreneurial spirit, DigiCon Valley looks ahead to what will be a tipping point in the country’s start-up scene: an increase in investments for Philippine firms in the next three years, much higher compared to what industries received over the past five years combined. 

Four program tracks will set the digital agenda for brands, and, in turn, open doors for those in the digital space to connect with Philippine businesses.

1. Launchpad that will discuss the tools and techniques for digital excellence

2. Hypergrowth that will level-up digital skills and showcase stories of growth from the most successful start-ups

3. Breakthrough that will teach digital strategy and how to think like an innovator

4. Enterprise that will chart what it means to be a digital-first organization.

To give a preview of the upcoming conference, the IMMAP DigiCon Committee was present at a press launch held at The Astbury in Poblacion, on August 31. IMMAP DigiCon Co-Chair, Denise Haak, officially unveiled the theme and program tracks to media guests and sponsors.

IMMAP DigiCon Co-Chair, Trish Elamparo-Esteban, also covered the Program Tracks and introduced this year’s Keynote Speakers, which include Huffington Post founder, Arianna Huffington; Rappler Founder and the first Filipino Nobel Peace Prize laureate, Maria Ressa; internationally acclaimed marketing expert and academic, Mark Ritson; Design Sprint inventor, Jake Knapp; and Award-winning Global CMO of Dole Sunshine Company, Rupen Desai.

Ritz Tan, who is heading one of IMMAP DigiCon’s programs, also discussed a new addition to this year’s event, After Hours. While the conference itself will be virtual, After-Hours will be night-set face-to-face networking sessions that will allow attendees to meet each other and make business connections. 



For more information about IMMAP DigiCon Valley 2022, please visit our official website at www.digicon.com.ph, and follow their social pages on Facebook, Twitter, and Instagram.

IMMAP DigiCon Valley 2022 is co-presented by Angkas, and would like to thank the following:

Platinum Sponsors: Manulife Philippines, Share Treats, and TikTok;

Gold Sponsors: Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines and Meta Philippines; and

Silver Sponsors: Digital Turbine, Hepmil Philippines, and Metrobank.

IMMAP DigiCon would also like to thank its media partners:

Platinum Media Partners: Manila Broadcasting Company and Rappler;

Gold Media Partners: CNN Philippines, Manila Bulletin, AGC Power Holdings, Podcast Network Asia, The New Channel, and The Asian Parent;

Silver Media Partners: Business World, Inquirer.Net, Kroma Entertainment, and The Philippine STAR; and

Event Partners: Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.

Discover your love affair with Filipino flavors at IFEX Philippines

IFEX Philippines, the country’s long-running and biggest export-oriented food show, is back on the trade show floor at the World Trade Center Metro Manila in Pasay City from September 22 to 24, 2022.

With the theme “Discover your love affair with Filipino Flavors,” the event is set to offer international food importers, buyers, and aficionados a multi-sensory food experience which has been missed by many at the height of the pandemic. IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI).

“This is the first time that IFEX Philippines is going to be back on site since the pandemic in 2020. We look forward to welcoming our participants, especially buyers and guests, and for them to see and taste first hand what the Philippines has to offer in terms of food exports,” said CITEM Deputy Executive Director Ma. Lourdes D. Mediran.

It’s a Love Affair

Built on the Filipino concept of a “love affair,” IFEX Philippines 2022 seeks to “pursue and enthrall” participants and guests by capitalizing on the practice of “panliligaw” or local courtship traditions. “Love affair is the heart of Filipino food. We’re tapping into local culture to evoke a sense of discovery and romance in creating a unique Filipino food experience. Through IFEX Philippines, we want to highlight the reasons why Filipino flavors stand out in the world and why the Philippines is a premier destination for food products and ingredients,” said Mediran.

Expected to join the expo are more than 300 companies and enterprises all over the Philippines from the following sectors: beverages; fine food and specialties; fruits and vegetables; biscuits and confectioneries; snacks and crispy savory food products; meat and poultry; dairy products; cereals, grains, and starch; seafood and marine products; organic and natural; raw materials and food ingredients; and allied services.

A Showcase of Familiar and New Flavors

IFEX Philippines 2022 will have multiple trade components including exhibitions, business matching activities, seminars and talks, and special events. The event will also feature a thematic showcase of distinct Philippine food and ingredients, dynamic cooking demonstrations, and product presentations. These on-site activities will be complemented by digital components such as virtual business-to-business (B2B) meetings and online streaming for special events.

This year’s trade show will also introduce a special section named Flavor Finds as its main highlight. It will feature new and innovative products from NXTFOOD PH, the banner for products developed under CITEM’s food innovation program, as well as currently in-demand local products like ube, plant-based food, and handcraft beer among others;​ and new products from select exhibitors.

The event will also pilot CoconutPhilippines, the country branding of the most versatile food produce of the Philippines, through a showcase of coconut products from food SME exporters. CoconutPhilippines is presented through the Coconut Farmers and Industry Development Plan (CFIDP) of the Philippine Coconut Authority (PCA) under the Department of Agriculture (DA) which aims to increase the productivity of and modernize the country’s coconut industry.

IFEX Philippines 2022 will be held in partnership with the Department of Trade and Industry (DTI) Regional Offices in Ilocos Region, Cagayan Valley, Bicol Region, CALABARZON, MIMAROPA, Eastern Visayas, Zamboanga Peninsula, Northern Mindanao, Davao Region, and CARAGA, as well as the DTI-Export Marketing Bureau, DTI-Foreign Trade Services Corps, Philippine Exporters Foundation Inc. (PHILEXPORT), Philippine Food Processors and Exporters Organization, Inc. (PHILFOODEX), Integrated Food Manufacturers’ Assn. of the Phils. for Productivity (INFOMAPP), and Coconut Farmers & Industry Development Plan (CFIDP).

To learn more about the event, visit IFEXConnect.com or email ifexphilippines@citem.com.ph.

Make Your Life Easier & Put Money in Your Pocket

AMZPro: Developed by 8-Figure Sellers Who Live & Breathe Amazon Every Day

After Andy Slamans began experiencing success selling on Amazon almost a decade ago, he encouraged his nephew, Nate, to give it a try. Eventually, they combined their diverse talents and without outside loans or investors, built an incredibly lucrative, 8-figure Amazon business that’s still growing in leaps and bounds. When Andy, a gregarious, risk-taking, people-pleaser and Nate, a forward-thinking, formally educated financial planner, partnered – the Dream Team was born!

Family means everything to Nate & Andy, and as a result, they don’t just stop at their own success. They’re an Amazon think-tank, sharing their knowledge, providing coaching, and offering services to other entrepreneurs.

Through trial and tribulation, Andy & Nate realized early on that FBA sellers could be losing as much as 3% of their total monthly revenue from a variety of issues including unpaid Amazon reimbursements and negative customer reviews. In fact, early on in their careers, Nate combed through Andy’s account and uncovered thousands of dollars in reimbursements that Andy was owed. As a result, their brain-child, AMZPro, was born. Andy was Nate’s first client and the rest is history, so if you want to boost your profits while avoiding the common pitfalls like Andy did, then it’s time to talk to THE Amazon experts.

AMZPro, is a professional FBA account management service, for FBA sellers just like you. With a client-centered approach, AMZPro will help you sell with confidence and free up your time so you can focus on your business without worrying about back-end reimbursement management. Nate & Andy invite you to be a part of their team and let your personal AMZPro representative optimize your account health & get you the money you deserve.

“Leave the minutia of account management to us, while you focus on building your business. We’ll take a deep dive into your account and deliver the results you deserve.

Our team of experts will comprehensively monitor & manage your account for:

•Reimbursements from Amazon that you are owed

•Negative feedback that needs to be removed

•Prevention of Suspended Listings

•Shipment Reconciliation

•Account Health

•Unfulfilled Inventory

•Vital Operation Reviews

You’ll receive a detailed weekly report with all the important data, so you’ll know exactly what we achieved on your behalf with full transparency.”

AMZPro will make your life easier and put money in your pocket – all for a commission-free, low monthly fee. Not only do they manage your current account; AMZPRO automatically goes back 18 months and thoroughly reviews your data for maximum recovery & profitability. You’ll get what you deserve while ensuring your Amazon essentials are in excellent condition.

From their early days of packing and shipping in their own homes to multi-million-dollar sellers, Nate and Andy know what it’s like to build success from the ground up. They understand that no one has all the skills, knowledge, and time to do everything on their own. Seeking the right help from the right people can be extremely valuable to minimizing problems, maximizing processes and increasing profits.

You can also learn more by visiting Amazing Freedom, the mother company of AMZPro and become an Insider today!