The world is still living in interesting times—with the ongoing pandemic still posing risks and consequently, governments around the world imposing lockdowns to flatten the curve. Despite the challenges, consumers still go on to live their lives, whether inside their homes or in controlled workplace setups.
Amid the new normal, the time of the year has come for Reader’s Digest Asia to recognize the Most Trusted Brands in Asia. For the 23rd year, different brands from across the region are being recognized for their unrelenting commitment to win the trust and loyalty of their most valued consumers.
Just like in the previous years, Reader’s Digest commissioned an independent online poll conducted by market research firm Catalyst Research to identify the brands that continue to win the hearts of consumers amid the new normal. Over 8,000 respondents from the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan filled out questionnaires to identify the brands they continue to trust from more than 50 product/service categories.
“Perhaps, more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” said Reader’s Digest Asia Editor-in-Chief Louise Waterson. “For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately, trust is built on the traditional foundations of quality, consistency, honesty, and delivering on your promises.”
Waterson also underlined the importance of keeping a good relationship between brands and consumers. “In terms of the current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”
For the Philippines, the Most Trusted Brands were exclusively revealed in the June 2021 issue of Reader’s Digest Philippines. These winners are being recognized for continuously working hard to keep the relationship they have built through the years and for assuring the valued consumers that they remain on their side despite the odds.
Gold Trusted Brands
These brands are outstanding, based on their consumers’ perceptions. Thus, these have earned scores that are comparatively higher than other brands in the same category. Some of those in the list are:
- J&T Express – Airfreight/Courier Service
- BDO – Personal/Consumer Loan; Investment Fund Company
- Manulife – Life Insurance
- Acer – Personal Computer
- Baguio Oil – Cooking Oil
- Citibank – Credit Card Issuing Bank
- Ideal Vision Center – Optical Shop/Store
- Orocan – Plasticware
- Sharp – Air Purifier; Washing Machine
- Whirlpool – Washing Machine
- ABS-CBN – TV Network
Platinum Trusted Brands
These brands have performed exceptionally, as indicated by their consumers’ perception. In the poll, the following brands (among others) have attained scores that exceed those of their nearest competitors:
- Sun Life – Life Insurance; Investment Fund Company
- BDO – Bank; Credit Card Issuing Bank
- Executive Optical – Optical Shop/Stores
- Mercury Drug – Pharmacy/Drugstore
- GMA Network – TV Network
- Uratex – Mattress
- Goodyear – Tires
- Macao Imperial Tea – Milk Tea Shop
The complete list of Reader’s Digest’s Most Trusted Brands & Most Trusted Personalities are exclusively published in the June issue of Reader’s Digest Philippines.