Haier Philippines upholding social responsibilities in times of crisis

The year 2020 has been tough for Filipinos as countless calamities ravaged our communities and a current pandemic that has been affecting our way of life. Just recently, two devastating back-to-back Typhoons hit the country which affected hundreds of thousands of our kababayans in Luzon. On November 1, Super Typhoon Rolly, considered the strongest typhoon ever recorded in recent history struck the southern region of the Philippines, and an estimated two million Filipinos have been affected, many of whom lost their homes and livelihood. Less than two weeks after, Typhoon Ulysses resulted in extreme flooding in provinces, including Metro Manila and some parts of Central and Nothern Luzon, that previously devastated by Typhoon Rolly.


In the past months, we have witnessed how Filipinos worked together to provide support and aid to affected communities and families. One of the brands that have been constantly extending emergency relief efforts is Haier Philippines, a global home appliance brand. Haier has been responsive to the existing socio-economic issues extending hands to our Filipinos in times of crisis. Last January, Haier responded to the Mount Taal victims by visiting the area and providing clothes and food supplies for more than 200 families. Last May, the brand donated two Haier refrigerators to frontline workers who have been working tirelessly to fight the coronavirus pandemic.

Just recently, Haier Philippines, in partnership with its dealers Alsons & Willy & Sons, initiated “Tulong Tulong, Sabay Sabay Tayong Aahon,” a donation drive that aims to meet the immediate and urgent needs of the families affected in Brgy. Minto, Guinobatan, Albay, Brgy. Niño Jesus, Iriga City, Camarines Sur, Tabaco & Malinao Albay. During the 3-day relief activity last November 28 to 30, Haier distributed grocery and rice packs, Haier polo shirts, and umbrellas to over 650 families who are affected by Typhoon Ulysses.

“Tulong Tulong, Sabay Sabay Tayong Aahon” relief operation with Haier Philippines and Willy’s in Tabaco and Malinao, Albay 2020 might be a tough year for us, but seeing our fellow Filipinos and brands working together gives us hope amid these difficult times. Haier Philippines has always been at the forefront in helping Filipino communities during difficult times, proving that more than sales and profits, it is always essential to uphold empathy and social responsibilities.

CHiNOY TV pivots to Digital

CHiNOY TV is now online! More popularly known as a television program, CHiNOY TV recently launched its new website, www.chinoy.tv, for all things Chinoy. 

As a multimedia company that targets the Chinese-Filipino community in the Philippines, CHiNOY TV aims to promote and preserve the Chinoy culture, uplift the youth, and bridge the two communities. It aims to be the top-of-mind source for relevant information about anything Chinoy.

CHiNOYTV Online features articles on lifestyle, business, and culture. The site also highlights Chinoys in various fields in a series of profiles, such as Modern Tao Ke and Chinoy Spotlight. Modern Tao Ke profiles focus on entrepreneurs or Chinoys running their family business, while the Chinoy Spotlight shines the light on up-and-comers or individuals who have achieved a certain level of success in any field.

New and loyal readers can also tune in to CHiNOY TV’s official social media accounts for updates. CHiNOY TV is on Facebook (chinoytvOFFICIAL) and YouTube (chinoytvonline), as well as TwitterInstagram, and TikTok (@chinoytv). CHiNOY TV’s TikTok includes fun and educational videos on the Chinese language and more. CHiNOY TV’s YouTube channel offers full access to exclusive unedited contents, extended video contents of TV show segments, and full episodes of aired features. 

In addition, CHiNOY TV’s multimedia platforms now include the CHiNOY Podcast Network. It has its first podcast show, RISE Up with host Janeena Chan, which features prominent Chinoys who share their stories to serve as an inspiration for others. RISE Up can be streamed on CHiNOY TV Online, Spotify, Apple Podcasts, and YouTube. –

CHiNOY TV also offers Hua Fei, an official page on WeChat which caters to the Mainland Chinese community as well as Mandarin Speaking Chinoys, providing them with lifestyle content and news articles about the Philippines in both Chinese and English. Soon, it will also double as an e-commerce platform where the community can easily shop online.

What’s more, CHiNOY TV also launched CHiNOY Online Community in Facebook, a platform open to Chinoys and non-Chinoys, where they can communicate and interact with each other. They can gain knowledge and appreciation of the Chinese culture, share and learn inspiring stories of Chinoys, and provide career and other opportunities for Chinoys.

More than promoting the Chinese-Filipino culture in the country, CHiNOY TV also believes in making a worthwhile change. They founded CHiNOY Cares, a youth-led organization, which executes various charity drives for the marginalized and at-risk communities, as well as the Chi-V Program, which helps develop young talents who are interested in the production industry. 

Since 2010, CHiNOY TV has successfully spearheaded Chinese-themed events that highlight the best of Chinese culture, including the beauty pageants Mr. and Ms. Chinatown Philippines and Little Mr. and Ms. Chinatown Philippines, hosting workshops, Modern Tao Ke seminars, and the Taipan Business Summit and Taipan Youth Summit for entrepreneurs.

Rounding out CHiNOY TV’s services is CHi360 Marketing Communications, a world-class, full-service production house that caters to the unique needs of the Chinese-Filipino community, as well as brands that aim to reach the Chinoy market. Chi360 can handle all marketing and advertising requirements, including video production, Mandarin translation, and live streaming services under CHiNOY TV Live. 

For anything and everything Chinoy, the community need not look further than CHiNOY TV.

CHiNOY TV is under Fil-Chi Media Productions, Inc. For general inquiries, you may e-mail inquire@chinoy.tv.