La Filipina gives hope to Filipino athletes with its first Power Up Run

The maker of the only corned pork in the Philippines, La Filipina, starts the year 2020 by doing its first-ever Fun Run aptly titled “Power Up Run” on February 23, 2020, at Fort Santiago in Intramuros, Manila. 

True to its brand name, the local brand of corned pork and luncheon meat products takes you to the historical landmarks of Fort Santiago and Intramuros not only to make it more interesting to the runners but also a unique way of promoting the Philippines’ history and culture. This run is made possible in partnership with the Department of Tourism (DOT) and Intramuros Administration (IA).

Coming from the brand’s tagline, “Power Up with La Filipina”, Power Up Run encourages everyone to start your day right by eating protein-rich breakfast like La Filipina’s Corned Pork or Luncheon Meat. These meals bring power to your performance whether you do a sport or any regular activity that you have for the day.

La Filipina products are protein-rich and infused with milk. Unlike other canned meat products, La Filipina products do not use any extenders and trans fats, making them healthier meal alternatives.

La Filipina understands that other than choosing a healthy meal, engaging in physical activities is vital to keep everything in balance. “The company values its consumers; thus, we give them an opportunity to be healthy in a fun way,” tells Ms. Danika Co, La Filipina’s Brand Manager

Apart from promoting tourism, history, health, and fitness, the run’s utmost goal is to extend help to aspiring Filipino athletes and teams who possess enormous potential to represent the country in different sports; however, they could not do so due to insufficient financial support.

We like to encourage both athletes and non-athletes to help support the cause of La Filipina in supporting Filipino sports teams,” says Ms. Co.

The proceeds from this worthwhile project will aid selected sports teams to continue training for their chosen sport. 

At present, La Filipina is supporting teams in various sports such as volleyball, basketball, Sepak Takraw, Dragon Boat and dance. Aside from helping La Filipina’s existing Sports Teams, they will also support the GBM Squad, a group of young athletes that focuses on running, from public schools of Manila, Valenzuela, and Quezon City.

The La Filipina Power Up Run offers various distance runs to choose from – 1.5K, 3K, 5K, and 10K. Race fees are as follows: P500.00 for 1.5K, P550.00 for 3K, P650.00 for 5K, and P760.00 for 10K. Corporate promo such as 10+1 and student discounts are also available. All runners will get singlet, racebib, finisher’s medal, and La Filipina loot bag. There are also other fun activities during the run itself like inflatables, etc.

Registration is now open. Register at La Filipina’s official Facebook page. You may also visit the official on-site registration partner, Chris Sports at their selected branches – Robinsons Place Ermita, SM Mall of Asia, SM Megamall, SM North-Annex, and Glorietta.

For more information about La Filipina’s Power Up Run, you may contact Ms. Nikka Ramos of Aldenver Marketing, the official PR and Marketing Partner of La Filipina Power Up Run at 0927-8484533 or 0918-8133333. You can send your queries about this run at For other important announcements or updates, visit La Filipina’s Facebook page.


The most wonderful time in Ortigas Center has finally arrived as Crowne Plaza Manila Galleria unveiled its 25-feet high Christmas tree before its corporate clients, media partners and hotel guests through a lighting ceremony happened last November 7, 2019.

Robinsons Land Corporation, Crowne Plaza Manila Galleria and Holiday Inn Manila Galleria’s executives led the tree lighting ceremony together with their guest of honor, Department of Tourism Secretary Bernadette Romulo-Puyat, who also expressed her inspiring and encouraging holiday message.

Welcoming the guests, Executive Assistant Manager Gibeth Gloria also imparted about both hotels’ upcoming renovation, saying:

“What could be a better way to celebrate Holiday Inn Manila Galleria’s 20th anniversary and Crowne Plaza Manila Galleria’s 15th anniversary than offering its refreshed and newly renovated rooms and other facilities which we will unveil in the year to come.”

Celebrating the true spirit of the season, a donation was presented to Children’s Joy Foundation in support towards their cause of providing assistance and shelter to the children entrusted to their care. The event was concluded with a sumptuous dinner at Seven Corners.

Whimsical Christmas Celebration

Crowne Plaza Manila Galleria and Holiday Inn Manila Galleria invite you to celebrate the season with your loved ones over jubilant sojourns, yuletide celebrations, and myriad of gastronomic delights at Seven Corners, Xin Tian Di, Fab Restaurant and Bar One. Holiday hampers and delectable goodies are also available for takeaway. While, a blissful countdown party will also take place as we ring in the New Year.

For Crowne Plaza Manila Galleria inquiries, call (02) 8633 – 7222 or email For Holiday Inn Manila Galleria inquiries, call (02) 8633-7111 or email Like them on Facebook: and and follow them on Instagram: @crowneplazamanilagalleria and @holidayinnmanilagalleria.

Part of the IHG global portfolio, our Crowne Plaza hotels are ready 24/7 with premium accommodation, business-ready services and spaces, and fast and fresh food that keep guests productive, connected, rested and restored during their stay. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for future growth. The portfolio stands at nearly 423 hotels, and the global pipeline has nearly 88 hotels. At Crowne Plaza® Hotels & Resorts we believe business travel should work better. In every market in the world, business has changed, and so has work. It’s more digital, more flexible, more mobile, more connected. As one of the world’s largest upscale brands, we have properties located in major urban centres, gateway cities and resort destinations all around the globe.. Our Sleep Advantage® program ensures our guests get a great night’s sleep to power through their day. For reservations at Crowne Plaza properties, visit or call 1-800-2CROWNE. Connect with us on Twitter: or Facebook:

With over 15 hotel brands, IHG (Intercontinental Hotels Group) is one of the world’s leading hotel companies, whose purpose is to provide True Hospitality for everyone

IHG franchises, leases, manages or owns 5,518 hotels and 825,746 guest rooms in nearly 100 countries and territories. With 1,828 hotels in its development pipeline, IHG expects to add nearly 267,235 rooms across its brands portfolio over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit for hotel information and reservations and for more on IHG Rewards Club. For our latest news, visit:,, or  

Mplify Holds Its 2nd Beauty, Health and Wellness (BHW) Conference for Industry Practitioners and Business Owners

Last October 24, 2019, Marketing Services and PR Consultant Miguel De La Rosa opened the 2nd Mplify Beauty, Health, and Wellness (BHW) Conference at Hotel Jen by Shangri-la with a reminder to all attendees that aside from the lessons they would get from the conference speakers that day, they should also take advantage of the opportunity to get-to-know and connect with their fellow BHW enthusiasts.

Co-presented by Dermcare and Hotel Jen, and in partnership with Olern (Online Learning for Entrepreneurs), the event was hailed a success due primarily to its roster of 12 highly respected and noteworthy resource speakers who shared extremely interesting and insightful facts and tips about beauty, health, and wellness. Attendees were treated to a whole day of learning from the expertise and experiences of luminaries led by Total Wellness advocate Ms. Cory Quirino and the visionary CEO and President of the Dermcare Group of Companies Ms. Zenaida Palisoc, who gave keynote addresses that set the pace for the rest of their colleagues.

Brand partners and sponsors provided more color to the event through booth displays and bagfuls of giveaways for all the conference guests. Dermcare staff gave onsite facials between talks, while Hotel Jen, Estancia de Lorenzo, and Luljetta’s Place generously raffled off staycations, spa treats, and lunch buffets among the guests. Lucky attendee Jazz Reyes went home with a mountain bike worth P10,000 from Cyclehouse, and everyone went home with treats from Dermcare and Crystal White AO+, Browlab and Lash Wishes, Sprout Solutions, Estancia de Lorenzo, Organique Inc., 7Folds Laundry, Cyclehouse, Bioessence, Barlico, Novelina, Fiery Style, AcquaSuisse Parfum, MAG, Snowrrific, Salad Bar, Fiorgelato, Donburi Mix, True Blends, Chops to Go, Masuki, YanYan International, Wackie Chips, Harry Chocolates, Mrs. Fields, Peanut World, Blade, Icolor and Argan Beauty, Karisma ni Maria, Luljetta’s Place, Chateau Royale Batangas, Cyleina, Beauty Magnet, Beauty Box, Nailogy and Lunula, Easy Soft (CHG Global Inc.), and Tang.

Mplify’s steadfast media partners – IBC13, Asenso Pinoy, Chinoy TV, Manila Standard and, Malaya Business Insight, Gadgets Magazine, Women’s Journal Magazine, People’s Tonight and People’s Journal, The Village Connect, Locale, the Manila Times, One Media, Manila Bulletin, and Easy Rock FM – were all present to cover the conference and provide support.

Watch out for Mplify’s next major event – the 3rd Mplify Restaurant Engagement Conference – in March 2020! For inquiries and advance registration, please check out Mplify’s FB and Instagram accounts, or visit its website Please also email us at or

Cebu’s finest young sharpshooter: Roygbiv Barro

Roygbiv “Roy” Barro has the eye an eagle.

Born in Mandaue City, Cebu, Roy’s career as a shooter arguably began at a tender age. He was in grade 10 when he found his passion for shooting. And from then on, he has etched his name quite remarkably in the firing range.

Roy is part of Cebu Practical Shooting Group, one of the elites in the Visayas region.He is also a member of the Philippine Practical Shooting Association.

Due to his grit and superb shooting skills, he is also recognized by top agencies in the Philippine National Police, including the BJMP, CIDG-7 and SWAT, where some high-ranking officials proudly commend him.

Speed, accuracy and power are the heart of the practical shooting, and Roy blends them well into a winning combination.

He has done a lot of maturing in the last years. There were a couple of championship games that he has won that has toughened him and made him one of the most formidable opponents in the competition shooting circuit.

He has bagged more than fifteen championship titles in different shooting competitions just for the last two years. His most recent title came from the Senator Bato Dela Rosa’s “Bato Cup 2019” in the Bureau of Corrections Firing Range in Muntinlupa City, his very first game outside the Visayas battlefield. He was accorded with the Junior Category Championship title by the good senator himself.

Young and sharp

While most teenage age boys were playing games, Roy was shooting for the Visayas records.

In a short span of time in the said sports, he has developed outstanding performances in the range.

Just as an eagle descends from the sky to attack its prey, Roy maintains sharp focus and accurate perception throughout the approach and attack at his aim. No wonder, he’s one of the youngest sharpshooters in Cebu.

He’s also one of the few practical shooters who has made it outside the Visayas battlegrounds.

On hard work, discipline and humility

Roy believes that to become somebody in the field one must work hard for it.

“Majority of the sharpshooters in my place are older than me. And that adds up to the pressure of getting a name in the field. But I am much focused and I really put my heart into it.”

Hard work and discipline runs in his blood. A month before his competition, he makes sure that he keeps a routine faithfully.

“I’m a very busy person. I have to balance being a student and an athlete. So what I do, on weekdays at home, I will do dry firing and, over the weekends I also go to the range and practice there from 8 o’clock in the morning until 5 o’clock in the afternoon.”

He believes that hard work, discipline and consistency are basics of a becoming successful in one’s field.

Although the 19-year old young blood has already accomplished a lot yet he remains to be humble at heart.

“I always keep my feet on the ground because I know that there’s a lot that can happen. I’m still young. Yes, I do achieve awards and praises, but I always tell myself that these are temporary. I never let praises get to my head. I just always move forward.”

Roy: A multisport athlete

Not only Roy can stand fearlessly in the middle of a firing range he is also feared by many in the football field.

Before becoming a sharpshooter Roy was first one of toughest kickers in Visayas. For eleven years he has been apple of the eye of Cebu in football sports.

With a passion and competitive spirit to boot, the De La Salle University in Manila proudly took him in the University’s football team.

When asked about his long-term plan on both sports: “After my football career in college, I will focus on shooting. I will try my best to improve. I plan to continue this until I get old.”

Roy’s focus on his goals in life reflects that of an eagle, that no matter how far or impossible it seems, with great focus and heart to it, he will definitely reach it.

“I will achieve it or I will die trying,” confidently affirmed by Roy. He aims to become a world champion in practical shooting. The country has another young Filipino pride from Cebu who is set to fly his way to the world.

10,000 attendees all over Southeast Asia to join and celebrate the best that Philippine innovation and startups have to offer!

Techtonic Summit is back – bigger and better this 2019 as they stage the largest tech conference in the country. This year’s theme, Festival of Innovation, celebrates Philippine innovation and ever-growing startup culture. Featuring 10,000 attendees, 200+ partners, and exhibitors, and over 50 startups, every-one is invited to take part in the 2-day event on November 15-16,2019 at SMX Convention Center Aura.

Since 2017, this summit has cultivated an inclusive venue where startups, stakeholders, and key figures come together to share ideas, technology, and expertise from all over Southeast Asia. In the past two years since, they’ve had almost 15,000 attendees – a testament to the burning flame of the Philippine startup ecosystem.

“Techtonic is really meant to be an inclusive platform to celebrate how far we’ve come in championing tech startups and innovation in the country. The event is made to make noise and shine the spotlight on the PH and our talents vis-a-vis the rest of Southeast Asia. Our successful 2-year run is a testament of that,” explains Techtonic Summit 2019 Managing Director, Alea Ladaga.

Aside from startup pitches and exhibits showcasing the newest advancements in the business world, guests can also anticipate panels composed of the most accomplished professionals in Asia. The summit aims to provide its guests countless avenues to grow their networks, establish their business presence, and learn from both fellow guests and veritable giants from the corporate, academic, media, and government industries.

This year is an even bigger event featuring two stages: the Main Summit Stage, and the Startup Stage. These two stages give attendees more opportunities to learn a variety of topics about the innovation and startup community

The main event of Techtonic Summit is the Ring of Fire Pitching Competition, where budding startups throughout Southeast Asia get a chance to pitch to a curated group of local and global investors and potential partners for a chance to win a cash prize of $10,000, a slot in CNN’s The Final Pitch, and more prizes in store!

With the theme Festival of Innovation, Techtonic Summit celebrates not just the advancements of the industry, but the passion, drive, and joy that continues to move communities of technology and business onward.

Organized by:

PMCM Events Management, Social Light Inc, DevCon Philippines, Launchgarage Innovation Hub, The Final Pitch, Podcast Network Asia, ASEAN HR, GoStyle Studio, and Dezynspace



Major Sponsors:

Microsoft, EventXtra, Toasty, Soldoutt, Acceler8 by UNIONSPACE, MAIN PH

Minor Sponsors:

Pinoy IP Works, Alfox Printing Services, SkullCandy, Industree TV, Zohomail, Cashalo, HoloTech


Breeze, Enter PH, Govtech SEA, Jobstream, Talino Labs, Saphron, Ambidextr, Bossjobs, Felnor Unionbank, Felnor Citibank, Felnor Metrobank, FitsLanguage.PH, SNT MFG CORP, Secuna, Alveo Land, PAGCOR, Entrego, OOT Cars, WSP Philippines, BDI Inc., Barkero, JLabs, Team Wellross Realty, ABM Inc, Resellee, Salarium, Richest Blend Cafe, Yoshinoya, Sodexo, Posible, JW Prime, Urban Greens, The Island Bar, FWD,

Media Partners:

Admov,, Jumpstart Media, Transitflix, Asian Journal, Balikbayan PH, Brownbox Media, Business Mirror, Chinese Journal, GoLoly, HomeRadio 97.9 FM,Crossover 105.1 FM Radio, Leapreneur , Malaya Business Insight, Business World Spark Up, Tech Update Asia, Techbeat, The Lifestyle Portal, TV Series Craze, TV 5, WhatsHappening, When in Manila.Com, Net 25 TV, Daily Tribune, Manila Times, Industree.TV,, World Executive Digest.Com, Executive,,, EXPAT Travel & Lifestyle Philippines, Asian Journal Publications, Balikbayan, Boy Raket and many more.

Community Partners:

Tourism Promotions Board, Connected Women, Brokerspaces, QBO Innovation Hub, Phildev, Ideaspace, Rotaract Club of Manila, Global South Tech, Recruitday, Angelhub, Whub, Mox Accelerator, Startup Jobs Asia, Penbrothers, Animo Labs, MINT College, NASA Space Apps, Phil IT Org, De La Salle University, DOST-PCIEERD, Accelerating Asia, BNI Philippines, BNI Star Chapter QC Region,

Night Summit Partners:

BAD, The Palace, Revel, Xylo, Yes Please in BGC

Here are the TOP 20 RING OF FIRE Pitching Competition Finalists:

         1.      Agrabah

         2.      Autoserved

         3.      Burket

         4.      ECFULFILL

         5.      Experience Philippines

         6.      Gasmee

         7.      Jungle

         8.      Last Mile

         9.      MedHyve

         10.    Olivia

         11.    Omnirio

         12.    Pandalivery

         13.    Raven

         14.    RentalBee

         15.    Secuna

         16.    Transitflix

         17.    Urban Greens

         18.    Veer

         19.    Washub

         20.    Wizher For more details, visit the website at or call 0917 8344978.


The Ascott Limited, one of the leading international lodging owner-operators, organized its annual golf tournament dubbed as the “2nd Ascott Golf Cup” at Wack Wack Golf and Country Club, Mandaluyong City last October 29, 2019.

The said event is dedicated to The Ascott Limited Philippines’ industry partners, corporate clients, and the diplomatic community.

Mr. Casey Faylona, The Ascott Limited Philippines’ Director of Sales and Marketing said, “The aim of this cluster event is to celebrate camaraderie, sportsmanship, and appreciation to our valued clients. With 115 players who participated from different industries, I can say that without their presence, the event will not be perfectly accomplished”

“Moreover, a big portion of success also came from our event partners who fervently supported the 2nd Ascott Golf Cup” Faylona added.

The 2nd Ascott Golf Cup was made possible by Ducati, Mercury Freight, Okada Manila, Cebu Landmasters Inc., CWC, Torre Lorenzo, Electrolux, FMI Fibrefill, CDC Holdings, Maxicare, Canon, Keyland, AirAsia, Singapore Airlines, Dewar’s, Gatorade, Heineken, The Manila Times, BusinessMirror, Primer Philippines, AyalaLand Premier, RJC Security, Klean Athelete, Distinto Beverage Solutions Inc., KLG Food Service, Evian, Pacsports, Nesacfe Dolce Gusto, Hana Shampoo, Crystal Clear, and Champion.

Perfect Swing: The Ascott Limited Philippines’ Country Gen. Manager, Mr. Daniel Wee

The Ascott Limited is a member of CapitaLand. It is one of the leading international lodging owner-operators with more than 630 properties in over 160 cities spanning more than 30 countries across the Americas, Asia Pacific, Europe, the Middle East and Africa. Its portfolio of brands includes Ascott, Citadines, Somerset, Quest, The Crest Collection, lyf and the Tauzia portfolio of hotel brands.

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