La Filipina gives hope to Filipino athletes with its first Power Up Run

The maker of the only corned pork in the Philippines, La Filipina, starts the year 2020 by doing its first-ever Fun Run aptly titled “Power Up Run” on February 23, 2020, at Fort Santiago in Intramuros, Manila. 

True to its brand name, the local brand of corned pork and luncheon meat products takes you to the historical landmarks of Fort Santiago and Intramuros not only to make it more interesting to the runners but also a unique way of promoting the Philippines’ history and culture. This run is made possible in partnership with the Department of Tourism (DOT) and Intramuros Administration (IA).

Coming from the brand’s tagline, “Power Up with La Filipina”, Power Up Run encourages everyone to start your day right by eating protein-rich breakfast like La Filipina’s Corned Pork or Luncheon Meat. These meals bring power to your performance whether you do a sport or any regular activity that you have for the day.

La Filipina products are protein-rich and infused with milk. Unlike other canned meat products, La Filipina products do not use any extenders and trans fats, making them healthier meal alternatives.

La Filipina understands that other than choosing a healthy meal, engaging in physical activities is vital to keep everything in balance. “The company values its consumers; thus, we give them an opportunity to be healthy in a fun way,” tells Ms. Danika Co, La Filipina’s Brand Manager

Apart from promoting tourism, history, health, and fitness, the run’s utmost goal is to extend help to aspiring Filipino athletes and teams who possess enormous potential to represent the country in different sports; however, they could not do so due to insufficient financial support.

We like to encourage both athletes and non-athletes to help support the cause of La Filipina in supporting Filipino sports teams,” says Ms. Co.

The proceeds from this worthwhile project will aid selected sports teams to continue training for their chosen sport. 

At present, La Filipina is supporting teams in various sports such as volleyball, basketball, Sepak Takraw, Dragon Boat and dance. Aside from helping La Filipina’s existing Sports Teams, they will also support the GBM Squad, a group of young athletes that focuses on running, from public schools of Manila, Valenzuela, and Quezon City.

The La Filipina Power Up Run offers various distance runs to choose from – 1.5K, 3K, 5K, and 10K. Race fees are as follows: P500.00 for 1.5K, P550.00 for 3K, P650.00 for 5K, and P760.00 for 10K. Corporate promo such as 10+1 and student discounts are also available. All runners will get singlet, racebib, finisher’s medal, and La Filipina loot bag. There are also other fun activities during the run itself like inflatables, etc.

Registration is now open. Register at La Filipina’s official Facebook page. You may also visit the official on-site registration partner, Chris Sports at their selected branches – Robinsons Place Ermita, SM Mall of Asia, SM Megamall, SM North-Annex, and Glorietta.

For more information about La Filipina’s Power Up Run, you may contact Ms. Nikka Ramos of Aldenver Marketing, the official PR and Marketing Partner of La Filipina Power Up Run at 0927-8484533 or 0918-8133333. You can send your queries about this run at For other important announcements or updates, visit La Filipina’s Facebook page.


The most wonderful time in Ortigas Center has finally arrived as Crowne Plaza Manila Galleria unveiled its 25-feet high Christmas tree before its corporate clients, media partners and hotel guests through a lighting ceremony happened last November 7, 2019.

Robinsons Land Corporation, Crowne Plaza Manila Galleria and Holiday Inn Manila Galleria’s executives led the tree lighting ceremony together with their guest of honor, Department of Tourism Secretary Bernadette Romulo-Puyat, who also expressed her inspiring and encouraging holiday message.

Welcoming the guests, Executive Assistant Manager Gibeth Gloria also imparted about both hotels’ upcoming renovation, saying:

“What could be a better way to celebrate Holiday Inn Manila Galleria’s 20th anniversary and Crowne Plaza Manila Galleria’s 15th anniversary than offering its refreshed and newly renovated rooms and other facilities which we will unveil in the year to come.”

Celebrating the true spirit of the season, a donation was presented to Children’s Joy Foundation in support towards their cause of providing assistance and shelter to the children entrusted to their care. The event was concluded with a sumptuous dinner at Seven Corners.

Whimsical Christmas Celebration

Crowne Plaza Manila Galleria and Holiday Inn Manila Galleria invite you to celebrate the season with your loved ones over jubilant sojourns, yuletide celebrations, and myriad of gastronomic delights at Seven Corners, Xin Tian Di, Fab Restaurant and Bar One. Holiday hampers and delectable goodies are also available for takeaway. While, a blissful countdown party will also take place as we ring in the New Year.

For Crowne Plaza Manila Galleria inquiries, call (02) 8633 – 7222 or email For Holiday Inn Manila Galleria inquiries, call (02) 8633-7111 or email Like them on Facebook: and and follow them on Instagram: @crowneplazamanilagalleria and @holidayinnmanilagalleria.

Part of the IHG global portfolio, our Crowne Plaza hotels are ready 24/7 with premium accommodation, business-ready services and spaces, and fast and fresh food that keep guests productive, connected, rested and restored during their stay. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for future growth. The portfolio stands at nearly 423 hotels, and the global pipeline has nearly 88 hotels. At Crowne Plaza® Hotels & Resorts we believe business travel should work better. In every market in the world, business has changed, and so has work. It’s more digital, more flexible, more mobile, more connected. As one of the world’s largest upscale brands, we have properties located in major urban centres, gateway cities and resort destinations all around the globe.. Our Sleep Advantage® program ensures our guests get a great night’s sleep to power through their day. For reservations at Crowne Plaza properties, visit or call 1-800-2CROWNE. Connect with us on Twitter: or Facebook:

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