Boosting the promotion of Duty Free Philippines (DFP) to the international market, the state-owned corporation intensifies its presence in Meeting, Incentives, Conferences and Exhibitions (M.I.C.E) events hosted in the Philippines.
DFP Chief Operating Officer (COO) Vicente Pelagio A. Angala announced DFP’s participation to the upcoming Centre for Aviation Low-Cost Carrier (CAPA LCC) North Asia Summit in Cebu City on June 24-25, 2019.
The said summit will be attended by over 300 foreign delegates composed of North Asia’s low-cost carrier CEOs as well as other senior executives from across the aviation value chain.
During the conference, DFP will give participants a piece of the Philippine local products. These products are currently sold at the Go Lokal! Kiosk of DFP outlets.
Early this year, Angala announced that export-quality local products will be put in the spotlight by Duty Free Philippines, not just to showcase the Filipino culture but to also provide a marketing tool for micro, small, medium enterprise (MSMEs) to gain access to the global market.
“Events like this give an opportunity to introduce Duty Free Philippines especially to local brands. This also serves as a marketing tool for MSMEs to gain access to the international market,” said Angala.
Some of the major events supported by the DFP this year were 2019 Routes Asia, 7th Union Asia Pacific Regional Conference (APRC), and Manila FAME.
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