The country’s only duty and tax-free travel retail company marks its 32nd year by thanking its shoppers with the much anticipated anniversary sale from May 4 to 5 at the Fiestamall in Parañaque City.
Shoppers may score up to 50 percent on toys, baby products, home and office; up to 30 percent on perfumes, cosmetics, jewelries, watches, and electronics; up to 25 percent on chocolates and snacks; and 20 percent on sporting goods; up to 15 percent on wine and liquor, and 10 percent on groceries.
One of the biggest events of the year, the anniversary sale has attracted about 3,300 shoppers in 2018 and is predicted to double the number this year.
Participating brands include Lacoste, Dolce and Gabbana, Ralph Lauren, DKNY, Giorgio Armani, Calvin Klein, Tiffany and Co., Salvatore Ferragamo, Bvlgari, Marc Jacobs, Calvin Klein, Yves Saint Laurent, Hugo Boss, Kate Spade, Ray-Ban, Jo Malone, Lamer, Charriol, Keleo, Estee Lauder, Victoria’s Secret, and a lot more.
During the past 32 years, DFP has built a tradition of excellence in providing a tax-free merchandising system to Overseas Filipino Workers (OFWs), balikbayans, and regular Filipino travelers.
DFP Chief Operating Officer (COO) Vicente Pelagio A. Angala, one of the pioneer employees of the company said, “ I am fortunate to have grown up professionally in DFP– rose from the ranks and have witnessed different management strategies that shaped DFP today.”
On May 2, 1987, the first DFP outlet, located at the arrival area of the Ninoy Aquino International Airport (NAIA), was opened with a capitalization of only USD 91,000.
One month later, DFP stores with sleek and modern designs opened at the departure area of NAIA. A third outlet opened at the Mactan International Airport in Cebu at the end of 1987.
DFP’s flagship store, the Fiestamall, opened in April 1997.
As a government corporation, 50 percent of DFP’s revenue is remitted to the Department of Tourism (DOT) for tourism development projects.
“The story of DFP is still being written, and as the next chapter unfolds, I am confident that we will be able to exceed the market needs and expectations in providing world-class service to uphold our mission to be service to Philippine tourism,” Angala added.