Radisson Hotel Group rises above challenges to add 84 new hotels across Asia Pacific in 2020

Image: Artist’s impression of Radisson Collection Resort, Nanjing’s lobby

Radisson Hotel Group (https://www.radissonhotelgroup.com/) overcame significant global challenges in 2020 to expand its portfolio ofproperties in Asia Pacific, with the addition of 84 exceptional new hotels and resorts, covering eight of its distinct brands.

This rapid growth forms part of the company’s ambitious five-year strategy to triple its portfolio in the midterm. This will be achieved through a blend of organic growth in key markets, such as China, India,South East Asia, Australia and New Zealand, and master brand development agreements with Jin Jiang International and its subsidiaries in China, the world’s largest travel market.

Radisson Hotel Group is one of India’s largest and most reputable international hotel chains, with a comprehensive nationwide portfolio of hotels. This position was strengthened in 2020 with the signing of eight new hotels, including the 125-key Park Inn by Radisson Mashobra Resort, 115-key Park Inn by Radisson Jabalpur, 100-key Park Inn by Radisson Prayagraj, 120-key Radisson Hotel Dehradun, 103-key Radisson Resort & Spa Lonavala, 180-key Radisson Blu Hotel Jaipur Malviya Nagar, 120-key Radisson Resort Pondicherry Bay and 196-key The White Hotel, Katra, which is also the first member of Radisson Individuals in India.

In South East Asia, the signing of the 84-key Radisson Resort Phan Thiet and 309-key Radisson Blu Resort & Spa Van Phong Bay reinforce Radisson Hotel Group’s strategy of introducing its world-leading brands to Vietnam’s emerging cities and idyllic resort destinations.

In China, two landmark hotels were signed in Nanjing, the capital of Jiangsu province. The 300-key Radisson Blu Hotel Nanjing South New Town and 151-key Radisson Collection Resort, Nanjing will serve the rising number of guests seeking international-standard upper-upscale accommodation in this important regional center.

Radisson Hotel Group’s master brand development agreements in China will play a pivotal role in accelerating its Asia Pacific expansion. In partnership with Jin Jiang International and its subsidiaries, 72 new hotels and resorts were added to the group’s Chinese portfolio in 2020, increasing its inventory by almost 9,000 keys. These included eight upscale select-service Radisson RED hotels with 1,108 keys; six contemporary upper upscale Park Plaza hotels with 1,020 keys; 21 upbeat upper midscale Park Inn by Radisson hotels with 2,969 keys; and 37 welcoming upper midscale Country Inns & Suites by Radisson hotels with 3,868 keys, located in a mix of major tier one cities, provincial capitals, urban centers, airports, railway stations, amusement parks, industrial zones and retail plazas all across China.

Moving into 2021, Radisson Hotel Group will continue to bring exceptional accommodation and elevated hospitality to more guests across Asia Pacific. Ideal for conversion projects, the upscale Radisson Individuals concept will attract experience-seeking travelers, and a fresh focus on serviced apartments will meet the rising global demand for extended-stay products.

“I am very proud of our achievements in 2020, as we remained focused on our long-term goals while responding to unprecedented global upheaval. We reached several major milestones, including the launch of Radisson Individuals, the introduction of Radisson Collection to China, and the signing of new hotels in many exciting new markets. With respected core brands, innovative new concepts, and a fresh focus on high-growth sectors such as serviced apartments, we are confident of a bright future,” commented Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.

“Our growth in 2020 is a wonderful reflection of the depth of our regional alliances, the underlying confidence in our company, and the power of our brands. Despite the unique challenges of 2020, the fundamentals of the travel and hospitality industry remain strong. As part of the world’s second largest hotel group, Radisson Hotel Group is perfectly positioned to accelerate its development and lead the recovery of the hospitality industry. We look forward to working with all our partners in 2021 and beyond,” said Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group.

To learn more about working with Radisson Hotel Group, please visit www.radissonhotelgroup.com/development and discover how we strive to make Every Moment Matter.

ABOUT RADISSON HOTEL GROUP

Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.

For more information, visit: www.radissonhotels.com/corporate

Or connect with us on:

LinkedIn: www.linkedin.com/company/radisson-hotel-group/

Instagram: www.instagram.com/radissonhotels/

Twitter: www.twitter.com/radissonhotels

Facebook: www.facebook.com/radissonhotels

YouTube: www.youtube.com/radissonhotelgroup

EMBRACE KINDS OF LOVE AT LAS CASAS THIS FEBRUARY

Embrace love with a romantic weekend trip and enjoy some quiet time at the Las Casas Filipinas de Acuzar property of your choice this February. | Photo by: AwesomeEventsPH

At Las Casas Filipinas de Acuzar, the true meaning of Valentine’s Day goes beyond the heart-shaped boxes.

Instead, the heritage property plays host to romantic trips, candle light dinners, and historic adventures as it highlights the value of life, love, time, and effort.

Celebrate all forms of love, whether one needs to enjoy quality time with their special someone, treat one’s self to a much-needed vacation, or reconnect with family and friends. Las Casas in Bataan and Quezon City are ready to provide its guests with grand time and sweet stays.

MOMENTS OF LOVE | Las Casas Filipinas de Acuzar in Bataan

Express one’s sincerest and deepest emotions while celebrating the spirit of togetherness in a unique yet romantic escape.

This month-long Valentine’s room offer starts at PHP 14, 500 for a deluxe room.

Meanwhile, perfect for those who’s eyeing to step up their romantic rendezvous and impress the person of their dreams, the quiant Bagac heritage site presents a sumptuous feast centered in love and life with its “Taste of Romance” dining treat.

Love is indeed in the air as our resident violinist play some live entertainment.

Make this romantic getaway even more memorable with a 5-course dinner set against the most romantic spaces – whether by the beach, near Casa Hagonoy, or near Tulay ni Lola Basyang – for only PHP 6, 000 nett inclusive of set dinner for two and personalized set-up.

Set dinner is available from February 12 to 14, 2021.

MY LAS CASAS VALENTINE | Las Casas Filipinas de Acuzar – Quezon City

Feel the magic of love by satisfying the heart, the tummy, and the eyes without going out of the metro.

Say “yes” to adding a romantic kick with its Valentine’s Special Set Menu for only PHP 3, 800 nett for two.

This month-long Cusina ni Nanay Maria dining offer features Crab Mille Fuille, Crispy Shredded Chicken Caesar, Roast Pumpkin Soup, choice of Pan Seared US Beef Striploin or Sake Miso Gindara, and Raspberry Trifle paired with two glasses of wine.

For pizza lovers, time to rejoice as its Italian restaurant, La Bella, will be offering wood-fired pizzas Hawaiian, Margherita, Pepperoni, and Quattro Formaggi.

To complete the whole romantic experience, Las Casas in Quezon City will be playing some live music by their Bataan-based kundiman singers. 

For PHP 100, guests who wish to experience the Las Casas magic and see its architectural offers can access our plaza area perfect for picture-taking and more.

For more information, visit www.lascasasfilipinas.com or follow its social media   accounts at @LasCasasBataan and @LasCasasQC on Facebook and Instagram.

GUESS PHILIPPINES LAUNCHES MOBILE APP GUESS PHILIPPINES makes holiday shopping a breeze with its new online shopping experience

GUESS strengthens its online presence and brings a more convenient shopping experience to its Philippine customers by launching the GUESS Mobile App. Perfect for the holiday season, the GUESS Mobile App provides a faster, easier, and more user-friendly way of browsing through the latest GUESS collections online, giving customers a new and seamless shopping experience.

Complete Online Selection Customers can easily browse and shop Guess’ newest arrivals and exclusive offers, including the latest GUESS Holiday collection featuring Michele Morrone. Save, Shop, and Share Customers can save their favorite items with the Wishlist feature and share their top picks with their friends and followers on social media Points and Rewards Guess List members can link their accounts through the mobile app to gain points and avail of exclusive rewards this season.

The GUESS Mobile App is now available for Android and will be available for Apple next January. Download the Guess Mobile App at the Google Play Store now at LINK. Follow us on Facebook at https://www.facebook.com/GUESSPhil/ for more updates and visit https://www.guess.com.ph/ for more information.

Haier Philippines upholding social responsibilities in times of crisis

The year 2020 has been tough for Filipinos as countless calamities ravaged our communities and a current pandemic that has been affecting our way of life. Just recently, two devastating back-to-back Typhoons hit the country which affected hundreds of thousands of our kababayans in Luzon. On November 1, Super Typhoon Rolly, considered the strongest typhoon ever recorded in recent history struck the southern region of the Philippines, and an estimated two million Filipinos have been affected, many of whom lost their homes and livelihood. Less than two weeks after, Typhoon Ulysses resulted in extreme flooding in provinces, including Metro Manila and some parts of Central and Nothern Luzon, that previously devastated by Typhoon Rolly.


In the past months, we have witnessed how Filipinos worked together to provide support and aid to affected communities and families. One of the brands that have been constantly extending emergency relief efforts is Haier Philippines, a global home appliance brand. Haier has been responsive to the existing socio-economic issues extending hands to our Filipinos in times of crisis. Last January, Haier responded to the Mount Taal victims by visiting the area and providing clothes and food supplies for more than 200 families. Last May, the brand donated two Haier refrigerators to frontline workers who have been working tirelessly to fight the coronavirus pandemic.

Just recently, Haier Philippines, in partnership with its dealers Alsons & Willy & Sons, initiated “Tulong Tulong, Sabay Sabay Tayong Aahon,” a donation drive that aims to meet the immediate and urgent needs of the families affected in Brgy. Minto, Guinobatan, Albay, Brgy. Niño Jesus, Iriga City, Camarines Sur, Tabaco & Malinao Albay. During the 3-day relief activity last November 28 to 30, Haier distributed grocery and rice packs, Haier polo shirts, and umbrellas to over 650 families who are affected by Typhoon Ulysses.

“Tulong Tulong, Sabay Sabay Tayong Aahon” relief operation with Haier Philippines and Willy’s in Tabaco and Malinao, Albay 2020 might be a tough year for us, but seeing our fellow Filipinos and brands working together gives us hope amid these difficult times. Haier Philippines has always been at the forefront in helping Filipino communities during difficult times, proving that more than sales and profits, it is always essential to uphold empathy and social responsibilities.

CHiNOY TV pivots to Digital

CHiNOY TV is now online! More popularly known as a television program, CHiNOY TV recently launched its new website, www.chinoy.tv, for all things Chinoy. 

As a multimedia company that targets the Chinese-Filipino community in the Philippines, CHiNOY TV aims to promote and preserve the Chinoy culture, uplift the youth, and bridge the two communities. It aims to be the top-of-mind source for relevant information about anything Chinoy.

CHiNOYTV Online features articles on lifestyle, business, and culture. The site also highlights Chinoys in various fields in a series of profiles, such as Modern Tao Ke and Chinoy Spotlight. Modern Tao Ke profiles focus on entrepreneurs or Chinoys running their family business, while the Chinoy Spotlight shines the light on up-and-comers or individuals who have achieved a certain level of success in any field.

New and loyal readers can also tune in to CHiNOY TV’s official social media accounts for updates. CHiNOY TV is on Facebook (chinoytvOFFICIAL) and YouTube (chinoytvonline), as well as TwitterInstagram, and TikTok (@chinoytv). CHiNOY TV’s TikTok includes fun and educational videos on the Chinese language and more. CHiNOY TV’s YouTube channel offers full access to exclusive unedited contents, extended video contents of TV show segments, and full episodes of aired features. 

In addition, CHiNOY TV’s multimedia platforms now include the CHiNOY Podcast Network. It has its first podcast show, RISE Up with host Janeena Chan, which features prominent Chinoys who share their stories to serve as an inspiration for others. RISE Up can be streamed on CHiNOY TV Online, Spotify, Apple Podcasts, and YouTube. –

CHiNOY TV also offers Hua Fei, an official page on WeChat which caters to the Mainland Chinese community as well as Mandarin Speaking Chinoys, providing them with lifestyle content and news articles about the Philippines in both Chinese and English. Soon, it will also double as an e-commerce platform where the community can easily shop online.

What’s more, CHiNOY TV also launched CHiNOY Online Community in Facebook, a platform open to Chinoys and non-Chinoys, where they can communicate and interact with each other. They can gain knowledge and appreciation of the Chinese culture, share and learn inspiring stories of Chinoys, and provide career and other opportunities for Chinoys.

More than promoting the Chinese-Filipino culture in the country, CHiNOY TV also believes in making a worthwhile change. They founded CHiNOY Cares, a youth-led organization, which executes various charity drives for the marginalized and at-risk communities, as well as the Chi-V Program, which helps develop young talents who are interested in the production industry. 

Since 2010, CHiNOY TV has successfully spearheaded Chinese-themed events that highlight the best of Chinese culture, including the beauty pageants Mr. and Ms. Chinatown Philippines and Little Mr. and Ms. Chinatown Philippines, hosting workshops, Modern Tao Ke seminars, and the Taipan Business Summit and Taipan Youth Summit for entrepreneurs.

Rounding out CHiNOY TV’s services is CHi360 Marketing Communications, a world-class, full-service production house that caters to the unique needs of the Chinese-Filipino community, as well as brands that aim to reach the Chinoy market. Chi360 can handle all marketing and advertising requirements, including video production, Mandarin translation, and live streaming services under CHiNOY TV Live. 

For anything and everything Chinoy, the community need not look further than CHiNOY TV.

CHiNOY TV is under Fil-Chi Media Productions, Inc. For general inquiries, you may e-mail inquire@chinoy.tv.

COCOGEN COVID-19 Assist+

Surviving and Thriving In the New Normal

Who would’ve thought that we would live through a pandemic in our lifetime? We are all witness to how COVID has brought halts and delays to more or less everything worldwide.  According to the World Health Organization, there are already around 1.6M deaths because of this virus with a whopping 71.6 M cases worldwide and counting. The Philippines alone has more than 400,000 confirmed cases, and deaths are close to 9,000 as of December 2020.

But just like what happened more than a century ago during the deadly Spanish influenza pandemic, the world will also resiliently ease up and adapt with the creation of its vaccine. 

The Philippines, in particular, is already in full swing towards recovery in the new normal as more activities and businesses spring back, while maintaining utmost thought and care for this situation. Although this makes sense for the economy, we shouldn’t let our guard down and take this lightly. 

Moreover, we should find ways on how to protect ourselves and be assured when we start to go out. Thankfully, COCOGEN, with its compassionate and genuine heart for the Filipino, has launched COVID-19 Assist+, which provides benefits to those affected by the disease. Aside from financial protection from an accident, clients can get financial aid such as cash assistance in case of death and hospital allowance for a maximum of 15 days while they focus on their recovery. This is part of their commitment to provide Filipinos with an easy and affordable way to have peace of mind amidst this time of uncertainty.

Filipinos have definitely found an ally with COCOGEN with its newest personal accident product. These things are some of the essentials we should not skimp on especially during this time. In case something happens such as death, disablement, and/or injuries, we feel secured and relieved in a way that we leave little to no financial burden to our loved ones from the said disease.

Moreover, the insurance plan is offered in two affordable packages to cater to every Juan dela Cruz, with its basic plan for as low as Php 50, to its prime package that comes for only Php 75. With a genuine desire to help every Filipino, these packages can cover people for up to three months, giving clients the capability to have a maximum of two coverages of either the same package or a combination of its basic and premium plans, with the option to renew it again upon expiration.

Hope is in sight, knowing that proven and tested vaccines are on their way. However, to remain hygienic, healthy, mindful, and cautious in our actions should still top our list of priorities at this point. Include COCOGEN COVID-19 Assist+, a new essential for Filipinos in this new normal on that list, as well. 

Get your new essential today and purchase your COCOGEN COVID-19 Assist+ online or read more about the product here. 

DUTY FREE PHILIPPINES LAUNCHES NEW LOGO

Tourism attached Duty Free Philippines (DFP) today reveals new logo. This was initially developed as part of the planned corporate relaunch that was suspended due to the pandemic caused by COVID 19. The new logo was developed to complete the company’s rebranding.

Today we’re “softly” launching our new logo. The planned formal relaunch and rebranding would be inappropriate at the moment considering the travel restrictions in place and the company’s precarious business situation, “DFP Chief Operating Officer Vicente Pelagio A. Angala announced.  “We know everyone loved our old logo since it has been a familiar icon in every balikbayan household for decades. So, we thought it best to explain why we decided to evolve it.”

After three (3) decades, DFP had to make the inevitable change. The agency has constantly been finding ways to be at par with global business trends due to the rapidly evolving consumer preferences and shift in retail models. Renovation works, especially at its flagship Fiestamall store near the Manila International Airport terminals were undertaken.  Luxe Duty Free, a high end luxury shop was established and strategically located at the country and Asia’s biggest mall complex.  Its international airport stores, especially at Mactan in Cebu, were upgraded. More popular and exclusive brands were launched to further expand its merchandise mix.

The logo was carefully remodeled to reflect what DFP is today while retaining the core elements representing the Filipino’s traditional duty free shopping. “We were careful not to lose the trademark Filipino homey feel so the popular basket weave had to be fused in the new design.  The refreshed logo now emits sophistication and elegance with the black and gold colors while the diamond shape symbolizes excellence – true to DFP’s goal to be the country’s premier travel retailer”, Angala added.   

DFP, through the years, has been true to its mandate of providing the duty and tax free shopping needs of its market of international travelers.  The agency hopes that the introduction of this new logo shall serve as a reminder for its customers, employees and fellow retailers, that there is hope for new beginnings and a fresh start.  “This logo paves the way for our relaunch soon as we aim to be a newer and better Duty Free Philippines“, Angala said.

foodpanda delivers kutitap and cheer in Bicol and Bulacan

With the support of volunteer riders, foodpanda was able to send much-needed assistance to the two major communities that they serve

Following the recent series of typhoons that affected thousands of families, foodpanda didn’t cease to deliver kutitap and cheer to people in need of help and hope.

The country’s on-demand food delivery service and its compassionate riders readily extended a helping hand to the victims of the recent typhoons in Bicol and Bulacan. foodpanda has put up donation drives and mobilized the repacking, delivery, and distribution of relief goods through the help of its riders as volunteers and be a Lit Pandas.

                “It has been a regular event for the Naga riders to conduct charity drives/events and help the community in times of need,” said Luis Ferrer, foodpanda Naga City Manager. 

While Bicolanos embody the local “oragon” spirit that is dauntless and strong, the recent string of calamities kept on disrupting the people’s path to recovery, leaving them with little chance to bounce back. Dedicated to help them in the process is foodpanda,  as its latest outreach program exemplified the company’s commitment in making a difference in every opportunity, especially the ones that concern people’s lives and welfare.

Through proper coordination with local government units, foodpanda identified and focused on two citizen groups in Bicol that needed the most help. In Legazpi City, the program specifically targeted 150 street sweepers and garbage collectors who also serve as frontliners during the pandemic. Meanwhile, in Naga City, there were 150 residents in Barangay Triangulo that were found to have limited access to relief packages.

foodpanda organized twin events on November 15 to cater to both groups. One was in the morning, which was dedicated to the street sweepers and garbage collectors in Albay, who were provided with grocery packages that included rice, canned goods, noodles, water, toiletries, as well as packed lunches. In the afternoon, the same relief package was distributed to the residents of Barangay Triangulo in Naga City.

Aside from the beneficiaries, foodpanda surprised its 40 rider-volunteers who participated in the events with grocery packages and packed lunches as well.

“We at foodpanda are thankful that despite their difficulties, they are still willing to extend their help to our fellow Bicolanos,” Ferrer said.

According to Joie Elfren Moratin, foodpanda Legazpi City Manager, the initiative was more than an outreach program. The goal is to make a difference in whatever opportunity that may arise. 

“It was a heart-warming experience,” he said. “This is something I will definitely go back to over and over again. Our goal is to improve the lives of the community where we do business because this is a place we call home.”

Meanwhile, one of the many areas in central Luzon that were severely hit by the typhoons was Bulacan. A province that’s home to many  talented and fierce heroes, foodpanda has also rolled out an outreach program to help 200 residents of two areas in the province.

Through the help of rider-volunteers in Bulacan, foodpanda distributed relief packages to 100 residents of San Jose Del Monte on the morning of November 21. Later that afternoon, another 100 people from Barangay Atlag in Malolos received the same assistance from foodpanda.

Barangay Atlag is a small and remote town in Malolos that became inaccessible due to severe flooding. However, foodpanda was able to reach the area and its residents shortly after Typhoon Ulysses left the country.

“It’s been an honor to be part of this activity since we really wanted to do our part in the community,” said Lee Enriquez, foodpanda Bulacan City Manager. “Helping our people in San Jose Del Monte and Malolos, with the help from the LGUs, was really special for all the Ka-Pandas here in Bulacan.”

Through its commitment to igniting a culture of giving and serving, foodpanda delivers kutitap and cheer by providing food and volunteer services in the communities that they belong to. 

Go Beyond Ordinary with Kojiesan’s improved lotions


Go Beyond Ordinary with Kojiesan’s improved lotions These lotions deliver 72-hour moisture lock to keep skin soft and smooth longer Kojiesan has always been committed to making its products better than ever.

After introducing the newest kojic acid skin lightening innovation called Zero Pigment Light, this brand is once again pushing itself further to Go Beyond Ordinary with its improved line of lotions. Kojiesan Skin Lightening Body Lotion with HydroMoist and Kojiesan Skin Lightening Body Lotion SPF25 with HydroMoist are now infused with the Zero Pigment Light technology, its latest Kojic Acid skin lightening innovation that zeroes in on your dark spots, age spots, scars, melasma, and hyperpigmentation giving you a lighter even skin tone.

Moisturizing the skin is an important step in keeping it soft, radiant, and healthy-looking all day long. Both Kojiesan’s lotions contain HydroMoist, a new formulation that gives hydration to your skin while locking in the moisture. Kojiesan Skin Lightening Body Lotion with HydroMoist has a light, non-greasy formula that’s easily absorbed to help restore and strengthen your skin barrier and minimize the appearance of rough skin and stretch marks. What’s more, it delivers on a unique 72-hour moisture lock that keeps skin soft and smooth longer.

Meanwhile, Kojiesan Skin Lightening Body Lotion SPF25 with HydroMoist also contains UVA/UVB Filters to protect your skin from harsh environmental factors that can lead to skin damage and hasten the onset of wrinkles and other signs of skin aging. Plus, both lotion variants are dermatologically tested, hypoallergenic, and paraben-free. To achieve the full benefits of Kojiesan’s carefully formulated products, it’s best to use either of these lotions with popular soap variants Kojiesan Skin Lightening Classic Soap and Kojiesan Skin Lightening HydroMoist Soap for a softer and more even-toned complexion. Why settle for something less when you can Go Beyond Ordinary? With Kojiesan’s improved skin lightening body lotions, you can achieve a healthier glow while addressing your specific skin concerns. Get exciting updates and information at @KojiesanPH on Facebook and Instagram at www.kojiesan.com. Kojiesan is available at all leading supermarkets and drugstores nationwide, as well as Kojiesan’s official LazMall on Lazada and Beauty MNL.

DUTY FREE PH ADOPTS NEW LOGO TO PAVE WAY FOR RELAUNCH

For the past three (3) decades, Duty Free Philippines (DFP) has been an iconic brand in the country’s travel retail industry, particularly among the “balikbayans” and Overseas Filipino market. As an attached agency of the Tourism Department, it has, through the years, been true to its mandate of providing the duty and tax free shopping needs of its limited market of international travelers.

With the evolving consumer preferences and shift in retail models, DFP has to continuously find ways to be at par with the current global business trends.  Renovation works, especially at its flagship Fiestamall store near the Manila International Airport terminals were undertaken.  Luxe Duty Free, a high end luxury shop was established and strategically located at the country and Asia’s biggest mall complex.  Its international airport stores, especially at Mactan in Cebu, were upgraded. More popular and exclusive brands were launched to further expand its merchandise mix.

A new logo was hence developed to complete the company’s rebranding. The logo was carefully remodeled so as not to lose its trademark Filipino homey feel hence retaining the popular basket weave design.  The refreshed logo now emits sophistication and elegance with the black and gold colors while the diamond shape symbolizes excellence – true to DFP’s goal to be the country’s premier travel retailer.  According to DFP Chief Operating Officer Vicente Pelagio A. Angala, “The new logo design reflects what DFP is today while the core elements representing the Filipino’s traditional duty free shopping has been retained.” 

The formal launch, however, has to be put on hold due to the pandemic.  “Our planned relaunch and rebranding would be inappropriate at the moment considering the travel restrictions in place and the company’s precarious business situation. However, we deemed it best to push through with the use of the new logo”, Angala said.

“We shall slowly introduce this new DFP logo to serve as a reminder for us all that there is hope for new beginnings and a fresh start.  We would like to give our customers something to look forward to.  The new logo is our way of announcing to all that we  are all set to give you a newer and better Duty Free Philippines“, he added.